Originally written on Tennis Panorama  |  Last updated 10/18/14

MELBOURNE, AUSTRALIA - JANUARY 25: Novak Djokovic of Serbia plays a backhand in his fourth round match against Lukasz Kubot of Poland during day eight of the 2010 Australian Open at Melbourne Park on January 25, 2010 in Melbourne, Australia. (Photo by Ryan Pierse/Getty Images)
Novak Djokovic wins ATP World Tour Finals Copyright Getty Images (December 21, 2012) IMG Worldwide has signed five-time major winner and  World No. 1 Novak Djokovic for “exclusive worldwide management and representation.” The multi-year deal with IMG will represent the Serb in in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives. IMG Chairman and CEO Mike Dolan said of the announcement, “Novak Djokovic is a superbly talented tennis player, and world-class competitor who demonstrates a very strong character through his passion and commitment to his game. I believe he has the ability to translate those qualities into achieving great success working with global brands in the marketplace.” “I’m very happy with how my career has been advancing these past few years. Working with IMG will continue to build off of that momentum. IMG’s expansive global footprint will offer me a truly unique set of res...
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