ESPN rang up disappointing TV numbers for the Australian Open.
The venerable tournament is the first of tennis’ four Grand Slams. Novak Djokovic and Aryna Sabalenka emerged as the respective men’s and women’s singles winners Down Under this year.
But the absence of telegenic superstars like Serena Williams, who last August announced she would retire following the 2022 U.S. Open. One month later, Roger Federer announced his retirement. It is the first season without both of them since 1999. The early ouster of 2022 men’s champion Rafael Nadal also hurt U.S. viewership this year.
The Australian Open broke its single-day attendance record with 94,854 fans.
— Front Office Sports (@FOS) January 30, 2023
The entire tournament has experienced an unexpectedly quick rebound in visitors as it recovers from COVID.
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