Originally posted on NESN.com  |  Last updated 1/14/13

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business. Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne. Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy. Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag. “We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.” It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year. Photo of the Day Maybe Maria Sharapova is interested in buying? Quote of the Day “I can’t imagine a scenario in which he’ll be a Jacksonville Jaguar — even if he’s released.” –Jaguars general manager David Caldwell is not a fan of Tim Tebow, apparently Tweet of the Day Hockey East action on NESN begins Friday night at 7. Hopefully it doesn’t ruin too many families. A house divided tonight as the wife cheers for BC and I root for @UNHhockey on @NESN tonight...— Chris Maza (@Mazasmusings) January 11, 2013 Video of the Day YES!

This article first appeared on NESN.com and was syndicated with permission.

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