go to MSN.com
Found January 11, 2013 on NESN.com:

Via NESN:

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business.

Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne.

Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy.

Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag.

“We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.”

It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year.

More from NESN.com:
1 Comment:
THE BACKYARD
RELATED ARTICLES

Maria Sharapova Releases Sugarpova Down Under

Maria Sharapova is one of those rare athletes who transend her sport. Her personality, business sense, passion for fashion and, yes, good looks have helped make her one of the most recognisable names in sport today. Despite winning a career Grand Slam and having multiple business ventures, including a design gig with Colette Haan, Maria still felt she wanted to do something more...

Maria Sharapova made a buttload of money with Sugarpova

'Sugarpova' reportedly a big success

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn't stopped her from earning even more money in the always lucrative candy business. Sharapova's candy line, the aptly named "Sugarpova," was released in August. She celebrated that release by playing beer pong with Jimmy Fallon , and her next celebration...

Forget Serena, Sharapova more worried about Venus

With all the talk about Serena Williams extending her streak of Grand Slam titles to three - another Serena Slam in the making - Maria Sharapova has another Williams on her mind ahead of the Australian Open: Venus. While Serena and top-seeded and defending champion Victoria Azarenka feature in the top half of the draw, and could meet in the semifinals, No. 2 Sharapova would play...

Maria Sharapova’s love affair with David Koma

By Romi Cvitkovic “Who is David Koma?” you ask. If you are a tennis buff, he may be as foreign to you as the idea of Caroline Wozniacki winning a Slam. But fashion aficionados have known about this  25-year-old Georgian born London based fashion designer’s transcending style for a while now. Koma has only been around the fashion elite for a couple of years but he has surely...

Tennis players in press and on the Australian Open practice courts

Maria Sharapova in practice ahead of the Australian Open By James Crabtree January 12, 2013 — A busy day at Melbourne Park and the main draw hasn’t even started yet. The morning consisted of half the venue being taken over by a Kids Tennis Day extravaganza. Hordes of families took over the venue for half the day for a free event where kids of all ages partook in tennis activities...

Serena, Djokovic, Federer, Sharapova, Murray, Azarenka in Notes and Quotes From Saturday’s Pre-Australian Open News Conferences

  (January 12, 2013) A look at some of the questions and answers from the Saturday news conferences before the Australian Open begins. They include Novak Djokovic, Serena Williams, Victoria Azarenka, Roger Federer, Sam Stosur, Maria Sharapova and Andy Murray. Novak Djokovic Q.  What are your thoughts on the Australians, like Bernard Tomic? NOVAK DJOKOVIC:  I believe their chances...
Tennis News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

RUMORS & GOSSIP

Dan Gilbert opens up about secret meeting with LeBron

Dan Gilbert talked about his secret meeting he had with LeBron James Cleveland Cavaliers owner Dan Gilbert probably feels like he is on cloud nine right now with the recent news of LeBron James coming back to Cleveland. But this feeling of euphoria took four long years to experience along with no communication between the two. “The Decision,” certainly wasn’t LeBron’s finest...
Via Pass The Pill
11 hours ago

Heat re-sign Mario Chalmers

Mario Chalmers has re-signed with the Heat moments after Miami acquired Luol Deng, according to Marc Stein of ESPN. The Heat are interested in Eric Bledsoe, and would like to re-sign Chris Andersen. They have also signed Danny Granger and Josh McRoberts this off-season. Chalmers, 28, averaged 9.8 points, 4.9 assists... The post Mario Chalmers Re-Signs With Miami Heat appeared first...
Via Hoops-Nation
14 hours ago

Bulls re-sign Kirk Hinrich

Posted to Runnin' With Da BullsThe Chicago Bulls chose to bring back veteran point guard Kirk Hinrich as he re-signed today. Kirk Hinrich has re-signed with the Bulls, per source. — David Aldridge (@daldridgetnt) July 13, 2014 Hinrich, who has spent nine of his 12 NBA season here in Chicago, will fill the role of back-up to Derrick Rose. Hinrich is nearing the end of a solid...
Via Sports Mockery
16 hours ago

Phil Jackson has funny reaction to Pau Gasol signing with Bulls

PHOTO COURTESY: MADDIE MEYER/GETTY IMAGES VIA NY DAILY NEWS New Knicks president Phil Jackson has had a busy off season so far with the recruitment of Carmelo Anthony.  Despite making it seem like all the eggs were in the Melo basket, he had his eyes on other targets as well and cleverly showed his disappointment after missing out on one this weekend. Pau Gasol played under Phil...
Via New York Sports-Kings
13 hours ago

Report: Rockets get Trevor Ariza in sign-and-trade

The Houston Rockets have agreed to a four-year, $32 million deal with Trevor Ariza, according to Sam Amick of USA Today. He will replace Chandler Parsons as the starting forward for the Rockets. Ariza’s contract will decline per season. He will first make $8.6 million, then $8.2 million, $7.8 million, and finally... The post Rockets Sign Trevor Ariza appeared first on Hoops-Nation.
Via Hoops-Nation
1 day ago

Report: Rockets to let Chandler Parsons sign with Mavs

Andrew Richardson-USA TODAY Sports According to Adrian Wojnarowski of Yahoo Sports, the Houston Rockets won’t match Dallas’ offer sheet for Chandler Parsons. Houston will not match the $46M Dallas offer sheet for Chandler Parsons, league source tells Yahoo Sports. — Adrian Wojnarowski (@WojYahooNBA) July 13, 2014 The Rockets declined to match a three-year, $46 million offer...
Via The Sideline
14 hours ago

Report: Braves suspend Dan Uggla after he's late to game

getty images The Atlanta Braves have suspended second baseman Dan Uggla for one game without pay. That is just over $80,000 for those doing the math at home. Uggla’s suspension comes after he was extremely tardy. The Braves have not been using Uggla much as he has just 18 trips to the plate since the end of May. The veteran second baseman is hitting just .162/.241/.331 on the...
Via Tireball.com
17 hours ago

LeBron: World Cup final is 'bigger' than NBA Finals

RIO DE JANEIRO — Just a few hours after arriving in Brazil, LeBron James sized up the 2014 FIFA World Cup final and said it trumps the NBA finals. “This is the highest you can get,” James said Saturday, a day after announcing he was returning to play for the Cleveland Cavaliers. “This is bigger than the NBA finals in the sense that it’s the world and you have so many countries...
Via NESN.com
18 hours ago

Kareem Abdul-Jabbar criticizes LeBron's return to Cleveland

Kareem Abdul-Jabbar is skeptical of James’ return Despite the majority of the basketball nation praising LeBron James for returning home, NBA legend Kareem Abdul-Jabbar has a much different, critical opinion on King James coming back to Northeast Ohio. Kareem made various analogies, often times comparing what LeBron did to Cleveland, to a man doing his ol’ lady wrong. In an interesting...
Via Sports-Kings
18 hours ago

Report: Heat sign Luol Deng

The Miami Heat have lost superstar LeBron James, but Pat Riley and company are not going to use that as an excuse. Since James announced his decision to return to Cleveland, the Heat have been nothing but aggressive in the free agent market. After agreeing to bring Chris Bosh back on a five-year max deal, Miami has agreed to terms with forward Luol Deng.Free agent forward Luol...
Via Sports Rumor Alert
18 hours ago
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.