BORDENTOWN, New Jersey, September 12, 2012 – Prince Global, a wholly owned subsidiary of Active Brands Company, announced today it has renewed a partnership with record-breaking American doubles team and 2012 U.S. Open Men’s Doubles Champions, Mike and Bob Bryan. The Bryan Brothers will continue to use Prince’s EXO3Rebel 95 racquet and Beast XP string to maximize their performance. In winning their fourth U.S. Open title, the Bryans have won 12 grand slams, more than any other team in the Open era.
“Prince is committed to strengthening its long-term relationships within the global tennis community and to that end we are excited to have Mike and Bob Bryan continuing to use Prince products to support their game,” said Ken Merritt, Director of Player Development for Prince Global Sports. “They are the best doubles team of their generation and have been long-standing supporters of our brand.”
Since switching to Prince racquets in 2007, the Bryans have won over 40 titles and earlier this year they not only completed a career Golden Slam when they won the gold medal at the 2012 London Olympics, but they also became the all-time winningest doubles team — surpassing Pam Shriver and Martina Navratilova as holding the all-time record for the most title wins, male or female. “Ever since we switched to Prince we have been on a roll,” said Bob Bryan, one half of the record smashing duo. “Their products have helped take our careers to the next level and we are looking forward to continuing that success.”
The partnership also calls for the Bryans to become increasingly involved in Prince’s promotional and social media activities. At the 2012 U.S. Open, they participated in a live tweet event from the player’s lounge with Prince’s Twitter followers. “Bob and I love chatting with fans,” said Mike Bryan. “We are eager to hear what other plans Prince has for us. We love getting out there and doing different things with everyone.” The Bryans will get that chance later this year when they will host a private clinic for Prince contest winners from around the country.