Originally posted on Sports Media Watch  |  Last updated 7/9/12

MELBOURNE, AUSTRALIA - JANUARY 27: Roger Federer of Switzerland plays a forehand in his quarterfinal match against Nikolay Davydenko of Russia during day ten of the 2010 Australian Open at Melbourne Park on January 27, 2010 in Melbourne, Australia. (Photo by Clive Brunskill/Getty Images)
Overnight ratings jumped substantially for the Wimbledon Men’s Final. Coverage of Wimbledon featuring the Roger Federer/Andy Murray Men’s Final drew a 3.1 overnight rating on ESPN Sunday afternoon, up 48% from Djokovic/Nadal last year (2.1), and up 63% from Nadal/Berdych in 2010 (1.9). The 3.1 is the highest for the Men’s Final of Wimbledon since Federer’s last appearance — a 2009 five-set match against American Andy Roddick (4.2). For some perspective, the Men’s Final drew a higher overnight on ESPN [...]
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Eat, Drink, Watch: Weekends are for upsets

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