Originally written on Fox Sports  |  Last updated 9/27/14
Lucy Stewart says she likes water polo -- even if it doesn't have horses. Like many spectators at the London Olympics, Stewart was watching with perplexed pleasure Monday as Australia beat Greece in the men's preliminary play. She had never been to a water polo game before. ''I did think until a week ago that it was horses. My husband had to explain that it wasn't,'' she said somewhat sheepishly. ''I was completely clueless.'' Stewart is absolutely not alone at these Olympics. Fans at all sorts of stadiums are going to sports they've never seen. The British public wanted to see this spectacle, the Olympics, to be part of the action, no matter the sport. A complex ticketing process fueled this desire. London organizers were faced a huge demand for tickets, since most of this island nation of 63 million can get to London within a day or so, and the capital itself has 8 million potential ticket buyers. Not everyone was going to get into high-demand sports like athletics, where Bri...
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