Usain Bolt didn't set the world record in winning the 200 meters Thursday night at the Olympic Stadium. Heck, he didn't take down the Olympic record.
But he still managed to put his name in a record book of sorts.
According to Twitter, Bolt did set a new Olympics Games conversation mark with more than 80,000 tweets per minute during his history-making run.
Twitter's communication service sent out a tweet Thursday that said, "Record alert! @usainbolt sets a new Olympic Games conversation record with over 80,000 TPM for his 200m victory. #Olympics ."
The combination of Bolt's popularity (he is far and away the most sought-out athlete, even within the Olympic Village) and his unprecedented on-track accomplishments (he became the first male athlete to complete the 100-200 double in consecutive Olympics) make him natural fodder for social media.
Fittingly, the record Bolt broke was his own.
During his 100-meter victory, Bolt reportedly was being discussed at a 74,000 tweet-per-minute clip.