Found January 10, 2013 on Ring Side News:
PLAYERS: John Cena
As noted earlier, Post Cereals signed a new deal with WWE for a John Cena like character to grace boxes of Fruity Pebbles for a new promotion. One of the reasons as to why Post Cereals decided to make the deal is, last year Post had one of the highest redemption rates ever for a promotion. As part of the new promotion, Post will be featured as part of WWE AXXESS during Wrestlemania weekend, where there will be a "Fruity Pebbles" ball pit for kids, among other activities. The new boxes featuring Cena will feature a contest with the winner being flown to Wrestlemania weekend. Source: PWInsider.com
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