Found September 24, 2012 on With Leather:
In theory, WWE has a good thing going with their two top title-holders. Between Sheamus, the affable, larger-than-life brawler who holds the World Heavyweight Championship, and CM Punk, the slick, self-aggrandizing, oppportunistic WWE champion, they should have all their bases covered for any kind of story they want to tell. But there’s a problem.From a storytelling standpoint, their characters just don’t work. Or at least, they don’t work in the way WWE wants them to.Sheamus in particular is broken almost beyond repair, and a lot of it comes down to the WWE being a victim of its own success. When wrestling hit the peak of the Attitude Era in the late ’90s — a time when ratings were at an all-time high and people were actually willing to rock Austin 3:16 and nWo shirts in public — the success was largely on the shoulders of guys like Stone Cold Steve Austin and the Rock. These were characters whose appeal went beyond the traditional roles of hero and villain to something with a litt...
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