Originally posted on Puck Daddy  |  Last updated 12/4/11
After a rocky reboot following the lockout — remember the metro-sexual samurai? — the NHL has had few outright misfires in its marketing over the last few seasons. But next month will mark the one-year anniversary for the debut of the Guardian Project, one of the League's most misguided, derided and ridiculed duds. A collaboration between comics legend Stan Lee and Guardian Media Entertainment, the Guardian Project developed 30 superheroes based on NHL teams and a convoluted backstory with the intention of making characters like the sap-bomb tossing The Maple Leaf synonymous with the Toronto Maple Leafs (for example). The plan was for the characters to appear inside arenas and on several multimedia platforms. Fans met the project with cynicism, apathy and criticism for the way it clearly used previously established superhero designs as inspiration. And then this happened at the NHL All-Star Game in January 2011: Let's just say this debut hit the Guardian Project's momentum like a ...
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