Originally written on Wrestling News Depot  |  Last updated 3/3/15
With father’s day right around the corner, WWE Superstars Roman Reigns, Titus O’Neil, and Alberto Del Rio took part in a public service campaign to express the importance of being a dad. WWE used their resources and had Roman Reigns, Alberto Del Rio, and Titus O’Neil share experiences that they’ve had raising their own children to bring nationwide awareness and inspire a commitment to fatherhood. WWE issued this press release today: WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns Take on the Importance of Being a Dad in National Public Service Campaign June 6, 2014 Washington, DC, June 6, 2014 – A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved. This month, the Ad Council will distribute the television, radio, print, outdoor and Web public service ads to media outlets nationwide. In addition, the Ad Council will make all PSA materials available through PSACentral.org. WWE will utilize all of its assets, including television, live events, in-arena, digital and social media, to generate awareness of the national public service campaign. WWE donated their time, talent and resources for the campaign which uses humor and features WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns experiencing poignant moments with their actual children in an effort to inspire a nationwide commitment to fatherhood. The stars provide the voiceovers at the end, directing audiences to “Take Time To Be a Dad Today.” The campaign communicates to fathers that their presence is essential to their children’s well-being and emphasizes that “the smallest moments can have the biggest impact on a child’s life.” The new PSAs can be seen here. “WWE is honored to be a part of the Ad Council Fatherhood campaign and the mission to inspire and support men in their commitment to responsible fatherhood,” said Vince McMahon, WWE Chairman & CEO. “Even the busiest of dads can do the simplest of things to have a positive impact on their children.” All of the creative assets direct fathers to visit fatherhood.gov or to call 1-877-4DAD411 to provide them with the information they need to become more involved with their children’s lives, including parenting tips, fatherhood programs and additional resources. In addition to the English and Spanish-language advertising, the campaign also includes social and digital extensions, leveraging fans of WWE and its Superstars. To coincide with Father’s Day and the campaign launch, @WWEMoms is hosting a Twitter Q&A on June 12 at 7:00 p.m. via #WWEDads. The campaign will also be leveraging Thunderclap (a public synchronized social media post), and developing blog posts and additional activities. “The importance of being a present and engaged dad lies in the long term effects and benefits that this responsibility has on the children and families we serve. Fatherhood must be respected as essential to the wellbeing of our communities and as an investment in the creation of a caring, healthier and more productive society as a whole. Fatherhood is both a privilege and an honor, and the greatest reward is when your child calls you dad,” said Office of Family Assistance Director Earl Johnson. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors such as drug use, truancy, and criminal activity compared to children who have uninvolved fathers. “Of course, with our target being dads, WWE was a natural partner for this effort,” said Peggy Conlon, President and CEO of the Ad Council. “This campaign has already made such an impact on fathers and families throughout the country and I know that with the help of Alberto, Titus and Roman, we will be able to show dads how important their role is in their child’s life.” The new PSAs are an extension of the Ad Council’s award-winning Fatherhood Involvement campaign, which launched in 2008. The ads will air and run in time and space entirely donated by the media. To date, the Fatherhood Involvement campaign has received more than $193 million in donated media. Roman Reigns has expressed before his desire to be a provider for his family and all three superstars seem like fine examples of what a dad should be. -In a related father’s day note also, WWE has come up with a promotional offer for father’s day. WWE is offering a deal on an annual subscription to the WWE Network. Rather than the usual six-month commitment, WWE is offering a subscription for a year for $119.88, which is less than $10 a month. What do you think about the WWE’s public service campaign about the importance of being a dad? How do you feel about WWE offering an annual subscription to the WWE Network for father’s day? Let us know in the comments section below. Johnny Lugo is a writer for WrestlingNewsDepot.com of the UTN Network. Follow us on Twitter at @Wrestling_Depot and “Like” us on Facebook. IMG Credit: Facebook
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Hernandez allegedly shot friend after fight over strip club bill

Report: Andre Johnson requests to be traded or released

James Harden suspended for groin kick to LeBron James

Mark Cuban will play the President in 'Sharknado 3'

Five most exciting one-bid conference tournaments

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Redskins interested in Ndamukong Suh

Report: Darrelle Revis likely to hit free agent market

Le'Veon Bell could face up to a four-game suspension

Report: Giants place franchise tag on Jason Pierre-Paul

Vikings GM: Team has spoken with Adrian Peterson

Yu Darvish on notion he quit on Rangers: ‘That’s BS‘

Who received franchise tags at the deadline and who did not

WATCH: Whiteside, Len ejected after getting into wrestling match

WATCH: Texas-Baylor fight leads to seven ejections

Nik Stauskas wears Michigan State gear after lost bet

Bret Bielema takes away player's car after DUI

NHL player traded after daughter's heartbreaking letter

Curt Schilling unloads on Twitter trolls again

Pirates Corey Hart cut his foot getting into a whirlpool

Steve Spurrier joins Twitter, jabs Clemson

Michael Jordan makes his first Forbes billionaire list

Nick Young rips ESPN anchor over Iggy Azalea insult

Sad LeBron literally looks in mirror after loss to Rockets

WWE News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Five potential landing spots for Andre Johnson

Texas-Baylor fight leads to 7 ejections

Mark Cuban will be Prez in 'Sharknado 3'

Report: Redskins interested in Suh

Report: Revis likely to hit free agency

Steve Spurrier joins Twitter

MJ makes Forbes billionaire list

Nick Young fires back at Robert Flores

Sad LeBron literally looks in mirror after loss to Rockets

MLS 2015 season preview

Report: Broncos to franchise Demaryius

James Harden kicks LeBron in groin

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.