Found March 01, 2013 on Wrestle Scoop:
The official WWE website is looking back at the late “Macho Man” Randy Savage today with a story on his intense animosity with Jerry “The King” Lawler in the late 1970s and early ’80s. In those days, Lawler’s home promotion, the Continental Wrestling Association, was the chief promotion in Tennessee, Kentucky and parts of Mississippi, Alabama, Indiana and Arkansas. In 1978, the International Championship Wrestling was created by WCW Hall of Famer Angelo Poffo, the father of Savage and “The Genius” Lanny Poffo. ICW was considered an “outlaw” promotion, since it was not a member of the National Wrestling Alliance and promoted shows in direct competition against NWA regional leagues such as the CWA. “What happened was Randy Savage, his brother Lanny Poffo and his father Angelo Poffo got the idea that they wanted to start a little promotion of their own,” Lawler told WWE.com. “When you’re on the bottom rung of the ladder, you usually think the way to get attention is to try to get the
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