Photo by Ayush Kumar/Getty Images

Coca-Cola Shares Skyrocket After Lionel Messi Interview

Originally posted on Athlon Sports | By Emmanuel Mendez | Last updated Jan 12, 2026 11:13 AM ET

Lionel Messi is respected as one of the greatest football players of all time, but many have also wanted to see a different side of him.

The Argentine star is often seen as shy or very private with his personal life, but in a recent interview with LUZU TV, Messi expressed feelings towards many things that many fans did not expect.

The Messi interview with LUZU TV showcased a more charismatic side to the Argentine legend, and one of the topics that elicited a lot of reactions was the type of drinks he enjoys.

Messi revealed that he does drink alcohol for a good time away from the pitch, and many fans found it funny when he described what he does to get drunk.

Messi states that he drinks wine with Sprite by saying, "I like wine. And if not the usual one, I prefer wine and Sprite together so it hits faster."

Argentine footballer Lionel Messi claps as Indian cricketer Sachin Tendulkar comes on to the stage at Wankhede Stadium during the Lionel Messi G.O.A.T Tour on December 14, 2025 in Mumbai, India. (Photo by Ayush Kumar/Getty Images)

pa que pegue rapido pic.twitter.com/5OJP2oPfH9
— cm de luzu (@cmdeluzu) January 6, 2026

These words and this interview led to an impressive market value growth in the drink itself, showcasing how popular Messi is worldwide.

Messi's Impact on Drink Market Value

Lionel Messi's statement about drinking wine with Sprite has helped Coca-Cola with their market value by a noticeable percentage. Coca-Cola currently owns Sprite, for which the company saw positive results.

Messi's liking of Sprite with wine boosted Coca-Cola's stock by 4.5%. It generated a $12.9 billion increase in market value over the last few days.

Fans are also curious about the type of wine Messi drinks, as fans already discovered a picture of Messi preparing his favorite type of wine along with a Sprite.

Messi drinks a $30 wine with a $3 Sprite while bagging $100M per year in the bank. This is hilarious. pic.twitter.com/lxyl0PADOu
— Messi Fanatic (@MessiFanatic_) January 8, 2026