Don Garber reveals staggering impact Lionel Messi has had in MLS as he spearheads what US soccer ‘was waiting for’

Don Garber says Lionel Messi has made Major League Soccer feel bigger than ever

Speaking on a recent episode of The Pat McAfee Show, Garber explained how Messi has transformed the league’s atmosphere.

“There’s more excitement, momentum, and just buzz around the league than ever before. Opened up the season with crowds of over 75,000 for our Messi games,” Garber said.

He added, “Leagues measure attendance, they measure ratings and social media, but really what’s more important is that there’s just more buzz, there’s more interest. Messi is lighting up the league like never before.”

The numbers back up Garber’s point. When Inter Miami visited the Colorado Rapids in April, 75,824 fans filled Empower Field, making it one of the biggest crowds in MLS history.

Messi delivered on the pitch too, scoring twice, including the winner. It was the sort of marquee performance the league hoped for when he arrived in 2023.

The impact has not only been limited to the pitch. Inter Miami’s valuation, sponsorship profile, ticket demand and global reach have all surged with Messi at the center.

Don Garber sees Lionel Messi helping Major League Soccer reach the academy future it wanted

Garber also linked the league’s current wave of attention to a long-term shift in player development that is starting to pay off.

“You’re seeing young kids growing up in our academies, coming up and playing for the first team,” Garber continued.

“That’s a really important part of what’s been driving momentum in MLS because we’ve been waiting for that for a long time,” the MLS commissioner concluded.

That is the other side of Messi’s influence. While his presence attracts global eyes and new fans, sustained growth will depend on MLS developing and showcasing local talent.

The academy system has become central to that vision. Young players are no longer just future hopes; more of them are earning real minutes and roles within their clubs.

For Garber, this is the balance the league has been aiming for: global icons drawing attention at the top, while homegrown players build the foundation underneath.