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Iconic Tennis Outfits: Keys, Pegula, Brady, and Krawczyk revisit the fashion moments that stood out
Jerry Lai-Imagn Images

When it comes to tennis, the drama on court is only part of the story. The outfits players wear have become almost as memorable as the matches themselves, sparking debates, admiration, and even controversy. That’s exactly what happened during a recent episode of The Player’s Box, featuring Desirae Krawczyk, Madison Keys, Jessica Pegula, and Jennifer Brady.

From bold fashion statements to subtle touches of elegance, tennis attire has evolved into a cultural talking point. The four players came together on the new podcast to reflect on the recent US Open, and one of the subjects that stood out most was the iconic outfits worn by their colleagues over the years. Each player revealed which looks made the biggest impression on them—and why.

Their recollections stretched from Serena Williams’ denim skirt and boots at the US Open, to Maria Sharapova’s little black dress, and even to the eccentric, experimental looks of Bethanie Mattek-Sands. Some admitted they hardly pay attention to outfits, while others confessed they were so inspired that they tried to recreate the look themselves at their own local tennis clubs.

As the conversation unfolded, it became clear that fashion in tennis is more than just fabric—it’s memory, identity, and sometimes even intimidation. These were the moments that stood out most.

Madison Keys: Serena’s denim US Open look

Madison Keys didn’t hesitate when asked about the outfits that stuck in her mind. “Historically, the US Open—in my opinion, that’s where you get the iconic outfits,” Keys said. “Like the Serena jeans skirt, the zip-up boots with the jacket. I went out and I bought a Nike denim skirt, and I wore it to practice the next week. I absolutely did. I was still living in Illinois, so I was under 10 years old. I needed that to go to my local tennis club as an eight-year-old. I needed the denim skirt.”

Serena Williams’ 2004 US Open denim look, complete with a studded mini-skirt and knee-high boots, is widely considered one of the boldest statements in tennis fashion. For Keys, it was not just a fashion moment—it was formative. “I can look at almost any outfit and remember the year or the match,” she added. “That’s how I can tell you who did what, who won that year. All of it.”

Keys admitted she even tried to convince her mom to buy the matching boots. “It’s not for sale,” she laughed. “But I definitely tried to make her buy the boots.”

Jennifer Brady: “I don’t pay attention to outfits”

While Keys is deeply invested in tennis fashion, Jennifer Brady takes the opposite approach. “I don’t pay attention to the outfits,” Brady admitted with a shrug. Her comment drew laughs, but also highlighted how players engage differently with the fashion side of the sport. Still, when Serena’s dominance was brought up, Brady couldn’t resist poking fun at herself.

“I’ve lost on Ashe in 46 minutes,” she said. “Serena would probably beat me in 37 minutes. I’d be done—especially if she walked out in that denim skirt.”

Jessica Pegula: Sharapova’s black dress and beyond

If Keys is the nostalgic one, Pegula is the connoisseur of standout designs. For her, Maria Sharapova’s “little black dress” at the 2006 US Open takes the crown. “The little black dress was my favourite,” Pegula said. “The crystals here, the little bow—Maria did it so well. The Swarovski details were amazing.”

Sharapova’s collaboration with Nike often leaned into high-fashion crossovers, and Pegula admired that blend of glamour and performance.

She also remembered another look: Serena Williams’ 2019 Australian Open catsuit variation, a bold red-and-black one-legged outfit worn after her return to the tour following childbirth. “I actually didn’t mind that one,” Pegula said. “It was the full pant with the one sleeve. She always loved a good bodysuit or pantsuit.”

Desirae Krawczyk: Bethanie Mattek-Sands, Wimbledon wildness

For Krawczyk, one name came to mind: Bethanie Mattek-Sands, who is as famous for her colorful, experimental outfits as for her doubles accomplishments. “I remember Bethanie wore a crazy Wimbledon white outfit,” Krawczyk recalled. “It was just dangling everywhere—I can’t even describe it. It was a crazy outfit. And Bethanie has some very bold looks.”

Mattek-Sands has long been dubbed the “Lady Gaga of tennis,” often pushing the limits of what’s acceptable on court, especially at the strictly traditional Wimbledon. From fringes to sequins to neon hair, her style has always sparked conversation.

Fashion as memory

For Keys, Pegula, Brady, and Krawczyk, the conversation wasn’t just about clothes. It was about how fashion in tennis has created lasting cultural memories. The 2025 Australian Open champion Keys summed it up best: “I can look at an outfit and remember the year, the match, who won. It’s part of the history of the game.”

This article first appeared on TennisUpToDate.com and was syndicated with permission.

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