AEW is 'close' to securing its long-term future despite difficult few months

AEW boasts an incredibly talented roster. They produce some of the best in-ring entertainment in the world. They also compete with WWE in the free agent market, providing talent with an alternative landing spot. The problem is that Khan has yet to figure out how to utilize the deep roster he has at his disposal. 

Khan's booking used to be one of his strengths, yet throughout 2024, every storyline has felt flat. His instance on being a primarily sports-based promotion isn't resonating with the American and Western-European audience. If it was, the company would still be ascending. 

A new media rights deal gives AEW some breathing room. It ensures the company can continue operating for years to come. However, nothing is guaranteed. Khan must accept that his vision needs tweaking. 

The company must do a better job of attracting new fans and keeping them engaged week-to-week. That means producing more storylines, committing to a better social media strategy, and leaning on the top stars in the promotion. Otherwise, the upcoming will serve as nothing more than a band-aid to much larger problems.