Found March 01, 2013 on
Fox Sports Arizona:
Two years after a complete overhaul of its logo and uniforms, Arizona State unveiled a new -- or updated, anyway -- look for mascot Sparky at a press conference Friday.
In collaboration with Disney, ASU gave Sparky a contemporary look, most notably altering the facial features that had gone largely unchanged since the mascot's original design in 1946, also by a Disney artist. The new Sparky has retained the mustache-and-goatee look but has a slightly elongated face, much larger eyes, less ominous eyebrows and black hair and horns rather than the traditional maroon, which coincides with ASU's recent addition of black to its uniforms (including an all-black look that has been worn as an alternate the past two seasons). The new uniform includes a black forearm sleeve featuring a prong from the athletic department's official pitchfork logo.
According to the school's official statement, the new Sparky was "designed to engage younger audiences," as emphasized by a corresponding assortment of comic-book-esque illustrations.
ASU athletic director Steve Patterson said during Friday's announcement that the school's traditional Sparky trademark, which still features the original Sparky as designed by Disney's Berk Anthony in 1946, will remain and will not be changed to demonstrate the updates to the mascot. Sparky has been varied many times over the years since debuting as in 1952, although none of the previous alterations changed colors or significantly modified facial features.
The new Sparky will officially debut at ASU's spring game on April 13.
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I guess it was time for a new mascot for Arizona State. Or, at the very least, the university decided to give Sparky the Sun Devil a new look, with the help of some Disney designers.
Here’s the new version of Sparky that was unveiled today:
The new Sparky. Your thoughts? twitter.com/HouseOfSparky/…
— House of Sparky (@HouseOfSparky) March 1, 2013
Sparky up close twitter...
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The Arizona State Sun Devils have enlisted the help of the Walt Disney Company to help tinker with the appearance of their mascot, Sparky the Sun Devil. You know, the same company who brought us classics such as Aladdin, The Lion King, and Toy Story.On Friday, the university unveiled the newly redesigned version of the devilish mascot, which features a friendlier and sleeker look...
TEMPE, Ariz. – Arizona State University (ASU), one of the nation’s most innovative universities, has collaborated with The Walt Disney Company to develop unique product and design initiatives through its InnovationSpace program, as well as a new illustrated character design of ASU’s beloved mascot Sparky the Sun Devil created by Disney artists.
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