Found November 14, 2012 on Run the Floor:
Love him or hate him, Coach Calipari is the perfect fit for Kentucky. The program has virtually unlimited resources. Their fan base is huge. They have history. And he's used all of that to make them cool. He already has more followers on Twitter than all other D1 head coaches combined. He's also over social media, contstantly sending out updates which are, well, cool. It's all charities, hoops, and people young basketball players think of as celebrities. And he's on - 24 hours a day, 7 days a week. As soon as the Wildcats won last year's National Title, Cal was already talking about hitting the road to recruit. Take a look at this video. His team trailed Duke 33-31 at halftime, and he was pulled aside for the halftime interview. Here's what he had to say: In a game everyone was watching, he jumped on Duke for "flopping," which is something fans do all the time. Nevermind that Coach K and staff prepare the kids really well and teach them great footwork in order to get in position. And if the refs call it, then it's silly not to teach it. More importantly, there were a bunch of young, talented, basketball players watching that game. And Calipari and Coach K compete for many of the same players. In one :20 second interview Cal laid down his sales pitch: Come to Kentucky where they play basketball, or go to Duke and learn how to flop, which, by the way, will result in a fine at the level all these players want to reach. In other words the sales pitch is this: Kentucky is cool. Duke isn't. That's more important to recruiting than the final score.
All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.