Originally written on Fox Sports Southwest  |  Last updated 6/7/13
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Dallas Mavericks owner Mark Cuban has always been a man who puts his money where his mouth is. More than a million dollars in NBA fines will attest to that. Now, when Cuban accuses an opponent of flopping, he will have the scientific data to prove it. Is it a flop ? Let the scientists figure it out . im paying for the research to find out.blog.smu.eduresearch2013 Mark Cuban (@mcuban) June 7, 2013 A Cuban-owned company, Radical Hoops Ltd., awarded more than 100,000 in grant money to SMU's biomechanics department to research the science of flopping. Flopping, as any basketball or soccer fan knows, is the art of faking a collision in order to draw a foul on an opponent. Flopping has become so rampant that this season the NBA instituted fines for players who engage in it. A total of 24 violations of the no-flopping policy were recorded during the 2012-13 regular season. Fourteen players received warnings and five more were fined for 5,000 for breaking the rule twice. Of course, to ...
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