This Super Bowl had advertisers playing to the middle and pandering to the mainstream even more than usual. There was lots of animals, talking babies (seriously E Trade? Don’t you think we’ve been sick of these for quite a while? This is all you got?) and of course scantily clad women acting risque. Yet it was a family-friendly car ad from Volkswagen that was named America’s favorite commercial in the ninth annual SpotBowl national poll.
SpotBowl is a creation of Pennsylvania-based marketing agency Pavone.
The Volkswagen spot starred an overweight pooch that sheds some weight so he can chase the new VW. I loved last year’s winner, the Darth Vader kid “using the force” with the auto-start.
This year’s Super Bowl lineup saw nearly half of its ads released beforehand by companies hoping to generate some pregame buzz. According to Pavone president and CEO Michael Pavone, the strategy took some of the anticipation out of the game for many ad fans.
“Overall, I think this year’s ads were...