David Stern estimates NBA revenue up 20 pct to $5B

Associated Press  |  Last updated November 13, 2012
NBA Commissioner David Stern estimates revenue will be a record $5 billion in the current season, an increase of about 20 percent from the league's last full season in 2010-11. Speaking Tuesday at Beyond Sport United, a gathering of global team, league and industry executives at Yankee Stadium that focuses on social responsibility. Stern said NBA expansion to Europe is probably at least a decade away and that it likely would make sense to add several clubs there at once. ''I think for us the thing that would make the most sense would be a division in Europe at the time that it comes,'' he said. ''I don't see that for another decade at least. Not one team.'' Stern announced last month that he will retire on Feb. 1, 2014, 30 years after he took over from Larry O'Brien, so international expansion will be passed on to Adam Silver, who has been deputy commissioner since 2006. ''It's not something we've done a lot of looking at, but it's something that we've had people approach us with,'' Stern said. ''We obviously keep pretty close tabs on how our attendance is in our overseas games, what the pricing structure is, what the fan affinity is, what the television arrangements are, what the ratings are, all of the metrics of the business in a place or places. It's a pretty sophisticated enterprise.'' The league's revenue estimate is for the year ending next Sept. 30. That puts the NBA third among the major North American leagues, trailing the NFL ($9 billion) and Major League Baseball ($7.5 billion), but ahead of the NHL ($3.3 billion). ''I would say that China, which is the largest segment outside the U.S., is doing very well. I would say we'll see that to some degree as well in Turkey, in Africa, in Brazil,'' Stern said. ''The components are broadcast, digital, merchandise, marketing partnerships and events, which can be games and the 3-on-3 tournaments and clinics, any variety of events that draw people.'' Stern said the NBA is broadcast in 46 languages to 216 nations or territories. A year after a lockout that delayed the start of the season to Dec. 25, Stern was critical of hockey union head Donald Fehr for his side's negotiating stance in the current NHL lockout. Fehr said that sports with salary caps are more prone to lockouts because of their labor structure. Stern disagreed and said the 50-50 sharing arrangement agreed to by the NFL and NBA, and proposed by NHL owners, was fair. ''They have no choice but to stand and protect such business model as will be left when the negotiations finish,'' he said.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Ole Miss Football cited in 13 of 28 department violations by NCAA

Larry Sanders to consider NBA comeback after other interests stabilize

The NCAAB power rankings

SEC begins crying foul over Jim Harbaugh’s spring break plans at Michigan

Marc Gasol reportedly out indefinitely with broken foot

Patriots waive Montee Ball despite never officially re-signing running back

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Chicago White Sox: Impact of Mat Latos signing

Clippers suspend Blake Griffin four games

St. Louis mayor says city is moving on from NFL

Report: Hawks could entertain trading core players at deadline

Arthur Blank diagnosed with prostate cancer

Browns deny coverup of Manziel showing up drunk at practice

Derek Fisher thanks Knicks in statement

Miami Heat to honor Shaq by retiring his number 32

Oakland Raiders release Nate Allen

B.J. Penn announces he will return at UFC 197

Bring back the Dunk Contest

Michael Jordan’s rep comments on the crying meme

10 NBA teams that could be active at the trade deadline

‘The X-Files’ takes a shot at the Philadelphia 76ers

Ranking the top 50 NFL players slated to become free agents

Jay Williams advocates for pot as painkiller for athletes

Photographer uninjured in SB collision with Corey Brown

Did Messi outbid Ronaldo for most expensive car?

Newton erotic novella ‘Dabbin’ with Cam’ released on Amazon

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The NCAAB power rankings

Report: Kings to keep coach George Karl

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Report: Knicks fire coach Derek Fisher

The best and worst commercials from Super Bowl 50

Best and worst from Super Bowl 50

Six best plays from Super Bowl 50

Eli doesn't look thrilled as Peyton wins Super Bowl

Did Beyonce almost fall down during Super Bowl halftime show?

Curry to serve as drummer for Panthers

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker