It has been a long time coming for Asher Roth. He has experienced the ups and downs of the music industry. In addition to dropping his new mixtape The Greenhouse Effect Vol. 2 he penned an open letter to XXL describing his journey through the music industry. Here is an excerpt describing how his label was trying to find “I Love College II” and that was not the direction Roth wanted to go:
Read this before #GEV2: http://t.co/NNwkPySpya
— Asher Roth (@asherroth) June 25, 2013
I owe a lot to my time in New York. I met some amazing people who are still very impactful on my life today. I also learned that nobody really gives a ****. Not in a depressing, cynical way. It’s just that nobody cares about you more than you do. My manager, Scooter, had begun to harbor other talent and the business was starting to take the forefront. The label had begun its search for “I Love College II” and I was only interested in compiling household recordings over some of my favorite beats, which became known as Seared Foie Gras With Quince And Cranberry. I remember recording “I’m Eddy” and feeling like I had accomplished something. Something I was proud of. For the most part, nobody at the label really gave a ****. No offense to me, as I understand it’s their job to concentrate on hit records and not great verses over Dipset beats. Budgets became scarce as the label turned to expensive solutions to find something for the radio. All I could do was vent my frustration in an EP called Rawth with boom bap extraordinaire Nottz Raw.
Asher is not the same guy who put out “I Love College”. His debut album was a solid piece of work. Now with his release of The Greenhouse Effect Vol. 2 we hope to hear more music from the more seasoned Morrisville, PA rapper. Take a listen/download to the tape below and be sure to read more of his open letter at XXL.
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