Found December 19, 2008 on MVN:
No longer interested in relying on the old phrase, "there's always next year" to glue their broken hearts back together, Bills fans are rallying to make their voices heard loud and clear. Disapproval of the Bills organization is at an all-time high, and there doesn't seem to be any sign of this going away quietly. Bills fans want change and they want it now. And while venting on message boards or to each other is the typical way fans have voiced their disdain in the past, a group of fans is going in a new direction to get their point across this time.Known as the "Buffalo Billboard Project", the group is currently trying to raise approximately $1500 for a 4-week billboard "to voice the true feeling of Buffalo Bills fans." The message is simple: Fire Jauron and hire Bill Cowher, former Pittsburgh Steelers head coach and current sports analyst on The NFL Today. While they may not be speaking for all Bills fans, the group already has already raised over $1000 towards their cause, and is on their way to elevating the billboard by the last game of the season.While the rest of the money still needs to be raised and more of the details probably need to be sorted out, nothing seems to have stopped this project so far. They've already succeeded in putting out their message and standing behind it. It's not uncommon for a Buffalo Bills fan to toss around ideas like this out of frustration, but to actually take the steps to make it happen is pretty special in this city. Which, if anything, sends a message to the Bills organization that despicable failures like this season will no longer be tolerated by the fans.Many will say that Mr. Wilson could care less what the fans have to say now that he already has most of their money, or they could argue that it'll cost him more to fire Jauron. And for someone who doesn't seem to truly care about the future of team, the idea of him paying big bucks for change is unlikely to happen. But what the fans give, the fans can easily take away. Whether it's boycotting next year's season tickets or refusing to buy any Bills merchandise, fans seem poised and ready to do some major damage if something doesn't change soon.Are they empty threats? Maybe. But I have a feeling that Mr. Wilson and the rest of the Bills organization don't want to find that out for sure. Because when your "there's always next year" turns into "enough is enough", anything can happen. 
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