Originally written on Sports Mockery  |  Last updated 4/2/14
Champaign, IL – Anticipation continues to build as the Fighting Illini Nike Rebrand is set to be unveiled on April 16th at 7 PM. Both the University of Illinois and Nike have been tight-lipped about the rebrand; however, a video hyping the rebrand titled “Consistency” has been released. Previewing the Rebrand Although the video is vague, there are still some main points that can be drawn from the video. Consistency No surprise here considering the video was titled “consistency”, but its importance can’t be overestimated. The goal of the rebrand is to create an identity for all athletic teams at the University of Illinois. The lack of consistency before was embarrassing. Having long-lasting consistency will be key to building the identity which will help recruitment, and Nike understands that. One recent Nike collegiate rebrand done with the goal of consistency in mind was when the University of California Golden Bears rebranded their uniforms. In fact, the same motto “Respect the past, represent the future” was used. Drastic changes weren’t made to Cal’s uniforms, and they turned out pretty good.   The changes to the University of Illinois uniforms may seem more drastic because the current uniforms and logos are so scattered and varied. Ultimately, a similar result should be expected. Clean, sleek, consistent uniforms. FIGHTING Illini The new uniforms are going to put more emphasis on the “Fighting” in Fighting Illini. With the Chief seemingly gone for good, it’s good to know that the new uniforms will be based off more than just ‘how good Nike can design the letter I.’ “The emphasis on Fighting Illini is something that reinforces that spirit of what it means to be an athlete at Illinois. I think they take the field or the court and they’re ready to fight.” – Nike Senior Graphic Designer Clint Shaner Let’s face it, “Illinois Illini” just doesn’t cut it. Rebrand Rumors Third, alternate football helmet that will be white. A fourth “super” alternate historical jersey. It seems as if the plethora of rumors flying around during March have died down. No one knows exactly what Nike will reveal, but the fears of Nike destroying the Fighting Illini brand have faded. Now all fans can do is wait for the grand release. New Figthing Illini apparel will go on sale on April 17th. ———————- Source(s): IllinoisLoyalty, IlliniBoard Photo(s): FootballFanatics, SF Gate Author informationAlex ErwinStudent at Freeburg High School, home of the Midgets. I'm a devoted Fighting Illini basketball fan. When I'm not watching college basketball games I enjoy running, bowling, and pretending that I'm good at basketball during pick-up games.TwitterFacebookGoogle+The post Fighting Illini Nike Rebrand Update appeared first on Sports Mockery.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Evander Kane wins back model girlfriend with billboard

Urban Meyer has 'feeling' who will start at QB

Report: Schilling to return to 'Sunday Night Baseball'

Report: Cardale Jones rushed to hospital with head pain

WATCH: Cubs' Baez swings so hard he falls down

WATCH: Boston host jokes Goodell should be murdered

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Mets get inside-the-park HR after OF flips over wall

Eli Manning remains unfazed about poor preseason

RG3 thinks 'Concussion' movie will 'make a lot of people mad'

Can Darrius Heyward-Bey replace Martavis Bryant for the first month in Pittsburgh?

Treon Harris to start at QB for Gators’ opening game

Marshawn Lynch campaigning for Seahawks to sign Fred Jackson

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Top 10 storylines for Week 4 of the NFL preseason

Matt Williams is still hopelessly married to the idea of the closer’s role

Five unique CFB games to watch this weekend

Be careful what you wish for, Jay Gruden

Ryan taking leap of faith with Bills

Top 10 storylines for Week 1 of college football season

Underdogs: Hopefuls that can shock in the World Cup

Manfred digs Shoeless Joe a deeper grave

Why Mike Trout ain't right

The Opening Drive: Jamal Anderson warns UM fans before heading to Salt Lake City

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker