Found February 05, 2013 on
The Jacksonville Jaguars have unveiled a new logo that the team will use during the 2013 football season.
Team owner Shad Khan spoke of “The rebirth of the Jacksonville Jaguars” and “Forging a new identity.”
“It symbolically speaks to the passion,” Khan continued. “…It was time to have a new logo … we wanted to find the right look that is faithful to the past … but also bring unmistakably a new energy to the Jaguars.”
Whether the move is to push new merchandise or a hope to put his stamp on the team this is likely one of the few times that the Jaguars will be talked about heavily this season. The team has won a combined seven games over the last two seasons.
Thus far many Jaguar fans have voiced displeasure over the new logo filling the teams Facebook page with negative comments.
In case you forgot what the old Jaguars logo looked like you can see it below.
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The Jacksonville Jaguars have been in a slump for the past few years. This town, this team, and these loyal fans need something to pull them together in hopes of future glory days ahead. One way to do that is to have a phenomenal draft this year. With the second overall pick and the first pick in the second round, it stands to reason that the Jags could have a bonanza of quality...
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Jones-Drew will turn 28 in March, I’m not sure what kind of offer the Jaguars are going to...
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Source: The Redzone
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The Jacksonville Jaguars are in the midst of their "State of the Franchise" address, and they announced one major decision in an effort to change the Jaguars' notoriously poor branding power.
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The big news yesterday from the Jacksonville Jaguars was the announcement of their new logo set which will accompany their yet to be revealed uniforms. The teams is bringing a message of "re-birth" to the forefront this offseason, and part of that may include stadium upgrades for Everbank Field.
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A year after finalizing his purchase of the Jacksonville Jaguars, owner Shad Khan has a new general manager in David Caldwell and a new head coach in former Seattle Seahawks defensive coordinator Gus Bradley.
Tuesday marked Khan's next step in rebranding the Jaguars, as the organization unveiled a new team logo.
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