Originally posted on NESN.com  |  Last updated 8/13/13
First Lady Michelle Obama‘s “Let’s Move!” campaign to end childhood obesity has included partnerships with the major pro sports leagues and even individual athletes. Now, Obama is taking her message to the airwaves. The “Let’s Move!” campaign is teaming up with Partnership for a Healthier America and Hip Hop Public Health to release a hip-hop album dedicated to raising awareness, according to XXL Magazine. The album will feature some big names in the music world like Matisyahu and Doug E. Fresh, but will also have a track featuring someone more known for his high-top fade and basketball skills. Knicks guard Iman Shumpert will be on a track called “Pass the Rock” with Artie Green, and will presumably sing and/or rap about playing basketball. “We believe that music built on cultural cues can inspire kids and families to make healthy choices,” said Dr. Olajide Williams, founder of Hip Hop Public Health, in a statement. ”Its ability to immerse and transport the mind is a great attribute for any educational tool. Throughout history, music has been a great teacher and motivator, from ABC’s and nursery rhymes to religious hymns and national anthems. It is time to harness this power for health.” Photo via Instagram/its_21_nykallday Photo of the Night The Biebs chilling with Kevin Durant and Tyson Chandler. Pretty standard. Tweet of the Night Phil Jackson weighs in on the new Kendrick Lamar verse. @kendricklamar it’s okay to be cocky and sure, but we all need somebody to lean on. Let’s just call it mentoring.— Phil Jackson (@PhilJackson11) August 13, 2013 Video of the night This is one creative way to drive ticket sales, starring new UCF coach Willie Taggart. Filed under: NBA, NESN Staff, Sylvania Spotlight, Top Stories, YouTube
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