Found September 12, 2013 on NESN.com:
It’s not hard to get a mental image of someone in the Lakers’ marketing department, mallet in hand, relentlessly trying to hammer a square peg into a round hole. That’s essentially what the Lakers did Wednesday when they tweeted a photo of Kobe Bryant, circa 2001, along with the words “#NEVERFORGET” in a ham-handed attempt at a 9/11 remembrance. The reaction from fans and media wasn’t so much outrage as a collective, “Whaaaat?” and within an hour the tweet had been deleted. But the Lakers’ botched gesture, along with an ill-worded tribute by J.R. Smith, some needless morality-measuring by Bobby Valentine and a misguided golf promotion served as reminders that when it comes to solemn days of remembrance sometimes it’s best to heed the advice of Brian Fantana: ”Take it easy, Champ. Why don’t you stop talking for a while?” There’s a reason the anniversaries of events like the 9/11 terrorist attacks are recognized with a moment of of silence — because a lot of the time, nothing need
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