Found January 10, 2013 on It's Always Sunny in Detroit:
Uncle Louie’s bar in downtown Columbia, South Carolina got creative playing off the monstrous hit that Gamecocks defensive end Jadeveon Clowny put on Michigan running back Vincent Smith in the Outback Bowl on New Year’s Day.  You know, this one. The ad appears in the Free Times Columbia.  The number listed actually goes to Michigan Stadium in Ann Arbor.   Propers to Reddit
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