Originally written on Fox Sports  |  Last updated 1/22/13
It's a marketer's dream. NASCAR's two biggest names -- Earnhardt and Petty -- are partnering to promote Goody's Headache Powders. Dale Earnhardt Jr., who was named NASCAR's Most Popular Driver for the 10th consecutive season, hopes to unite the sport's younger fan base with the core traditional supporters of seven-time champion Richard Petty. The King has been a spokesman for Goody's since 1977, when the brand became the sport's first non-automotive backer. Goody's remains one of the longest sponsor relationships in NASCAR. "This partnership is unprecedented," said Joseph Juliano, brand director at Goody's. "It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base, and they are both synonymous with the sport of auto racing. Goody's is all about speed, and nobody personifies the idea of speed better than Richard Petty and Dale Earnhardt Jr." The campaign kicks off during the first quarter of 2013. Goody's will also continue to be t...
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