Nike Arkansas Razorbacks Rebrand

The University of Arkansas Department of Intercollegiate Athletics, in partnership with Nike, today introduces a new brand and identity system that sets the visual direction for Razorback Athletics for years to come and provides a contemporary look at one of the most recognizable and unique brands in all of intercollegiate athletics. Arkansas and Nike collaborated on a nearly two-year brand evolution program to enhance and modernize the celebrated marks of the University, honoring the pride and rich tradition of academics and athletics, and the key attributes of the Arkansas brand. With the goal of developing an innovative and modern athletics brand identity while simultaneously recognizing the value of the university’s history and tradition, Arkansas and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes. “We are pleased to introduce an update to our Razorback brand identity program,” said Vice Chancellor a...