Found January 15, 2013 on
Fox Sports Southwest:
Kevin Durant is not nice.
At least that is what Nike would like you to believe.
Durant has recently come under fire for his actions on the court.
Last week, Durant was ejected from a game for the first time in his career after a home loss to Brooklyn.
Then, a text message from his grandmother scolded him for his colorful language after the Thunder defeated Phoenix on Monday night.
"Kev stop cussing so much," she texted. "They be showing u when u do."
But, while many regard Durant as one of the nicest players in the NBA...heck, he takes the time to walk across the court and hug his mother after every home win...his sponsor is capitalizing on his current nasty streak.
Nike has launched a Twitter campaign entitled KDIsNotNice.
Granted, Nike's version of "not nice" is a little different then what you would find in the dictionary.
A website was launched that describes just what makes Durant a mean person, such as:
"Leading the league in scoring three years straight is not nice."
"Making defenders famous in all the wrong ways is not nice."
"Mowing opponents down on the fast break is not nice."
"Doing damage inside, outside and everywhere in between is not nice."
If you were to ask Durant, if this is what constitutes making a person "not nice," then he has no problem playing the bad guy.
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Oklahoma City Thunder star Kevin Durant is never too old to be scolded, at least by his grandmother. After the Thunder’s 102-90 win Monday against the Suns he received a text message from his grandma that was half cute and witty and half reprimanding. He posted the conversation on his Instagram [...]
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Looking for the dunk of Monday night in the National Basketball Assocation? We have it for you here at Outside the Boxscore.
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Oklahoma City star Kevin Durant is once again in the middle of the MVP race and last night he had a MVP type play. Last night in the Thunder’s 102-90 win over the Suns Durant had a monster jam.
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PORTLAND, Ore. -- There was no Serge Ibaka, no Thabo Sefolosha in the Oklahoma City Thunder's lineup Sunday night at the Rose Garden. There was way too much Kevin Durant, however, for the Portland Trail Blazers. Durant scored 22 of his 33 points in the second half to lift the Thunder past the Blazers 87-83 Sunday night at the Rose Garden. Oklahoma City (29-8) earned its...
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