Found January 15, 2013 on
Fox Sports Southwest:
Kevin Durant is not nice.
At least that is what Nike would like you to believe.
Durant has recently come under fire for his actions on the court.
Last week, Durant was ejected from a game for the first time in his career after a home loss to Brooklyn.
Then, a text message from his grandmother scolded him for his colorful language after the Thunder defeated Phoenix on Monday night.
"Kev stop cussing so much," she texted. "They be showing u when u do."
But, while many regard Durant as one of the nicest players in the NBA...heck, he takes the time to walk across the court and hug his mother after every home win...his sponsor is capitalizing on his current nasty streak.
Nike has launched a Twitter campaign entitled KDIsNotNice.
Granted, Nike's version of "not nice" is a little different then what you would find in the dictionary.
A website was launched that describes just what makes Durant a mean person, such as:
"Leading the league in scoring three years straight is not nice."
"Making defenders famous in all the wrong ways is not nice."
"Mowing opponents down on the fast break is not nice."
"Doing damage inside, outside and everywhere in between is not nice."
If you were to ask Durant, if this is what constitutes making a person "not nice," then he has no problem playing the bad guy.
BEST OF MAXIM
Oklahoma City Thunder star Kevin Durant is never too old to be scolded, at least by his grandmother. After the Thunder’s 102-90 win Monday against the Suns he received a text message from his grandma that was half cute and witty and half reprimanding. He posted the conversation on his Instagram [...]
Kevin Durant is without-a-doubt the NBA’s best young talent, and with highlights like the one he put on the Denver Nuggets Wednesday night, it’s hard to argue any different.
During the second quarter of a very lopsided game between KD’s Oklahoma City Thunder and the Denver Nuggets, Durant drove past Kenneth Faried and slammed home a powerful two-handed dunk.
What do you get when you add Thunder's Kevin Durant, Suns' Marcin Gortat, and a clear path to the rim with Durant with the ball? You get quite possibly the dunk-of-the-year by KD.
Late in the fourth quarter with OKC up big on the Suns, Durant blows past Michael Beasley en route to the rim with only Gortat in his way. Well, it didn;t take much for KD to elevate and throw...
Oklahoma City star Kevin Durant is once again in the middle of the MVP race and last night he had a MVP type play. Last night in the Thunder’s 102-90 win over the Suns Durant had a monster jam.
Late in the 4th quarter Durant beat Michael Beasley off the dribble and dribbled towards the rim. Marcin Gortat tried to stop Durant but Durant just went over Gortat and dunked on him. Gortat...
Looking for the dunk of Monday night in the National Basketball Assocation? We have it for you here at Outside the Boxscore.
It happened during last night's Oklahoma City Thunder/Phoenix Suns game as Thunder star forward Kevin Durant took flight to throw down a nasty dunk on Suns center Marcin Gortat:
PORTLAND, Ore. -- Kevin Durant scored 22 of his 33 points in the second half to lift the Oklahoma City Thunder past the Portland Trail Blazers 87-83 Sunday night at the Rose Garden. It was the eighth win in 10 games and 20th in the past 25 outings for the Thunder (29-8). The Blazers, who won 12 of their previous 16 games, saw their nine-game home winning streak end. Portland...
NEW YORK – The Milwaukee Bucks’ Brandon Jennings and the Oklahoma City Thunder’s Kevin Durant on Monday were named Eastern and Western Conference Players of the Week, respectively, for games played Monday, Jan. 7 through Sunday, Jan. 13. Jennings led Milwaukee to a 3-1 week, including come-from-behind road victories over the Chicago Bulls and Toronto Raptors. He spearheaded...
PORTLAND, Ore. -- There was no Serge Ibaka, no Thabo Sefolosha in the Oklahoma City Thunder's lineup Sunday night at the Rose Garden. There was way too much Kevin Durant, however, for the Portland Trail Blazers. Durant scored 22 of his 33 points in the second half to lift the Thunder past the Blazers 87-83 Sunday night at the Rose Garden. Oklahoma City (29-8) earned its...
Kevin Durant had 33 points and the Oklahoma City Thunder snapped Portland's nine-game winning streak at the Rose Garden with an 87-83 victory over the Trail Blazers on Sunday night.
Russell Westbrook added 18 points and nine assists for the Thunder, who played without starters Serge Ibaka and Thabo Sefolosha because of injuries.
LaMarcus Aldridge had 33 points and 11 rebounds...
PHOENIX – Kevin Durant and Russell Westbrook combined for 77 points, including 47 of their team’s 51 points in the second half, as the Oklahoma City Thunder won their 30th game of the season with a 102-90 win over the Phoenix Suns Monday. Kevin Martin added 12 points, all in the first half, for the Thunder, who improved to an NBA-best 30-8 behind their vaunted 1-2 punch. Oklahoma...
When two of the NBA's hottest teams meet Wednesday night in Oklahoma City, one thing seems like a certainty: a lot of points.
The Thunder look for their fifth straight win and 10th in 12 games as they face the Denver Nuggets, who put their season-high six-game winning streak on the line.
Both clubs rank near the top of the league in scoring with Oklahoma City at 105.1 points...