Following Kobe Bryant’s season-ending achilles injury, Nike launched a remarkable “You Showed Us” campaign, placing the ad – a tribute to his legendary NBA career thus far – in the Los Angeles Times. Less than a week later and Nike has released a video to go along with the campaign, highlighting the most memorable moments of his career – including the 1996 NBA draft, his 81-point game against the Raptors, and USA basketball footage – narrated by the same lines that were shown in the ad.
You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game winner after game winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba face.
You showed us...