Originally posted on Bush League Chronicle  |  Last updated 2/5/13
The Jacksonville Jaguars have changed their team logo in an effort to help rebrand the image of the franchise. The Jaguars have a new owner (Shad Khan), a new general manager (David Caldwell), and a new head coach (Gus Bradley) to go along with their new look.The new design features a slimmed-down cat and overall sleeker look as oppose to the old one. Jacksonville is hoping the bold and intentional change "harnesses the momentum" to act as a "new symbol for a new generation."Established in 1995, the Jaguars are aiming to shake off a recent stretch of futility. The team has made it to the postseason just twice since appearing there four straight times during 1996-1999.Jacksonville finished with the worst record in franchise history last season after posting a 2-14 mark.Via UniWatch.
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