Originally posted on Bush League Chronicle  |  Last updated 2/5/13
The Jacksonville Jaguars have changed their team logo in an effort to help rebrand the image of the franchise. The Jaguars have a new owner (Shad Khan), a new general manager (David Caldwell), and a new head coach (Gus Bradley) to go along with their new look.The new design features a slimmed-down cat and overall sleeker look as oppose to the old one. Jacksonville is hoping the bold and intentional change "harnesses the momentum" to act as a "new symbol for a new generation."Established in 1995, the Jaguars are aiming to shake off a recent stretch of futility. The team has made it to the postseason just twice since appearing there four straight times during 1996-1999.Jacksonville finished with the worst record in franchise history last season after posting a 2-14 mark.Via UniWatch.
Ios_download En_app_rgb_wo_45

Maryland players call Ohio State players ‘spoiled, entitled and not No. 1’

WATCH: Ole Miss WR Laquon Treadwell makes aburd one-handed TD catch

Ivo Karlovic loses but breaks another tennis record

Utah paying tribute to past with throwback jerseys

WATCH: Western Kentucky scores on throw by WR

WATCH: 400-pound Baylor TE makes defender miss for TD


WATCH: Braxton Miller triple-jukes Maryland defender

UCLA punter suspended indefinitely arrest in rape case

Oregon walk-on QB Taylor Alie reportedly to start vs. WSU

FSU fan posts 'missing' signs for Miami's football program

Greg Hardy stars in rap video, fires back at critics

Report: Chip Kelly in danger of losing Eagles locker room

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Dwight Howard, image & Houston's title chances

10 unheralded NFL players who will impact Week 5

Five potential upsets in NFL Week 5

Why the Carolina Panthers are the NFL's next super power

NHL Department of Player Safety inconsistent in disciplining players?

Explaining the silence on Thabo Sefolosha’s police brutality trial

Six biggest matchups in Week 6 of CFB

Joe Maddon's defensive calculus

Sepp Blatter appeals FIFA suspension

Looking at four NHL goaltenders who debuted for new teams

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker