Originally written on Sports Business Digest  |  Last updated 11/20/14

Maybe Cortland Finnegan is becoming the hated player we hate to love?


The St. Louis Rams cornerback has earned to top spot on Brand Affinity Technologies' (BAT) monthly ranking of 'Rising Sports Stars'. The monthly ranking list examines the players who have had the most significant leap in popularity during the previous month, and hopefully acts as a tool that marketers can use to pick their next endorsement targets.


Finnegan, who came to the Rams from the Tennessee Titans this season, has notoriously been known as what some would call a 'bad boy', others, a borderline dirty player. All of that aside, Finnegan currently has three interceptions, a touchdown, and a sack, setting him up for arguably his best season as a pro.


“This month’s list highlights some of the fastest and most aggressive players on the field today, which helps increase their individual brand value within their respective industries,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “This list is incredibly valuable for our advertisers looking to find athletes showcasing elite athleticism and a strong fan following.”


Finnegan is followed on the list by 49ers Tight End Vernon Davis, Vikings Wide Receiver Percy Harvin, Orioles reliever Brian Matusz, and Cowboys Wide Receiver Kevin Ogletree. The complete list and additional details can be found on the Brand Affinity website. Orioles third baseman Manny Machado was at the top of last month's list.


Brand Affinity calculates daily consumer affinity based on numerous factors including media exposure and in-game performance. They utilize those calculations to provide endorsement platforms and other experiences between consumers, athlete endorsers, and corporate sponsors. You can follow the company on Twitter @BAT



GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Wizards apologize for odd Black History Month tribute

Report: McCoy may want more money from Bills

Andre Johnson laughed upon hearing he wouldn't start

Brad Stevens: LeBron 'looks like the MVP to me'

Le'Veon Bell tees off on Mel Kiper Jr. over Twitter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Eagles ship LeSean McCoy to Bills for Kiko Alonso

Murray would reportedly give Cowboys hometown discount

Report: Giants ‘considering a run’ at Ndamukong Suh

Darnell Dockett reportedly visiting 49ers on Tuesday

David West on Brian Shaw being fired: ‘That’s bulls–t'

Hamels trade talk motivating Red Sox pitching staff

Columbus Zoo names newborn penguin after Ezekiel Elliott

Matt Barnes blasts NBA over James Harden suspension

Joe Rogan: Ronda Rousey could beat half the men

Bills tell C.J. Spiller he won't be re-signed

Ohio State self-reported funny NCAA violation

Lupul, Phaneuf, Cuthbert threaten lawsuit against TSN

Report: Adrian Peterson has trade list of five preferred teams

Murphy disagrees with Billy Bean’s homosexual 'lifestyle'

Trent Cole has ‘no respect’ for Eagles after release from team

Ronda Rousey lands free ticket to Pacquiao-Mayweather bout

Report: Celtics to pursue Love, Monroe and Gasol this summer

Trying to solve the Alex Guerrero problem

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Stevens: LeBron looks like the MVP

Spiller: EJ Manuel learned not to be 'buddy buddy' with everyone

Ten most underrated NFL free agents

Five potential landing spots for Andre Johnson

Texas-Baylor fight leads to 7 ejections

Mark Cuban will be Prez in 'Sharknado 3'

Report: Redskins interested in Suh

Report: Revis likely to hit free agency

Steve Spurrier joins Twitter

MJ makes Forbes billionaire list

Nick Young fires back at Robert Flores

Sad LeBron literally looks in mirror after loss to Rockets

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.