Originally written on Sports Business Digest  |  Last updated 11/20/14

Maybe Cortland Finnegan is becoming the hated player we hate to love?


The St. Louis Rams cornerback has earned to top spot on Brand Affinity Technologies' (BAT) monthly ranking of 'Rising Sports Stars'. The monthly ranking list examines the players who have had the most significant leap in popularity during the previous month, and hopefully acts as a tool that marketers can use to pick their next endorsement targets.


Finnegan, who came to the Rams from the Tennessee Titans this season, has notoriously been known as what some would call a 'bad boy', others, a borderline dirty player. All of that aside, Finnegan currently has three interceptions, a touchdown, and a sack, setting him up for arguably his best season as a pro.


“This month’s list highlights some of the fastest and most aggressive players on the field today, which helps increase their individual brand value within their respective industries,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “This list is incredibly valuable for our advertisers looking to find athletes showcasing elite athleticism and a strong fan following.”


Finnegan is followed on the list by 49ers Tight End Vernon Davis, Vikings Wide Receiver Percy Harvin, Orioles reliever Brian Matusz, and Cowboys Wide Receiver Kevin Ogletree. The complete list and additional details can be found on the Brand Affinity website. Orioles third baseman Manny Machado was at the top of last month's list.


Brand Affinity calculates daily consumer affinity based on numerous factors including media exposure and in-game performance. They utilize those calculations to provide endorsement platforms and other experiences between consumers, athlete endorsers, and corporate sponsors. You can follow the company on Twitter @BAT



GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Bruce Jenner: "For all intents and purposes, I am a woman"

Report: Angels, Rangers talking Josh Hamilton trade

Roger Goodell calls both Los Angeles stadium plans 'viable'

Five-star hoops star Malik Newman commits to Miss State

Crabtree on joining Raiders: 'Ain't got nothing to lose'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Hardy gets in 'verbal altercation' with teammate

NFL exec compares Jameis Winson to JaMarcus Russell

Report: Chris Sale wanted to fight Yordano Ventura

NFL does not care about Rams' future in St. Louis

Eagles VP Ed Marynowitz says he's not Chip Kelly's 'yes man'

Jonathan Papelbon wants out of Philadelphia

Steve Carell, Emma Stone to star in Bobby Riggs-Billie Jean King film

Calipari’s new project: Create virtual reality experience for fans

Maurice Jones-Drew will retire with the Jaguars on Tuesday

Ovechkin jokes about taking a chair from Nassau Coliseum

Uniform colors have already been picked for Vegas NHL team

Golden State: Not losing to New Orleans, but still snoozing

Ventura, Royals need to simmer down before someone gets hurt

The Mets and their weak opponents

Report: Gronk dating former Patriots cheerleader

Nothing gleams like late-round draft gold

The Ultimate All-Living MLB Team

Dubs wanted to gain momentum for Game 4 ... then won

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Bruce Jenner: "For all intents and purposes, I am a woman"

Jameis Winston vs. Marcus Mariota: Perception vs. reality

Report: Gronk dating former Patriots cheerleader

NFL exec compares Jameis Winson to JaMarcus Russell

NFL does not care about Rams' future in St. Louis

Nothing gleams like late-round draft gold

The Ultimate All-Living MLB Team

Dubs wanted to gain momentum for Game 4 ... then won

Teams who need to ace the NFL Draft

10 bold predictions for the NFL Draft

Ten things you need to know about Mayweather vs. Pacquiao

Dikembe in 2001: Who want to go to LA with me?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.