Found October 09, 2012 on Sports Business Digest:

Maybe Cortland Finnegan is becoming the hated player we hate to love?


The St. Louis Rams cornerback has earned to top spot on Brand Affinity Technologies' (BAT) monthly ranking of 'Rising Sports Stars'. The monthly ranking list examines the players who have had the most significant leap in popularity during the previous month, and hopefully acts as a tool that marketers can use to pick their next endorsement targets.


Finnegan, who came to the Rams from the Tennessee Titans this season, has notoriously been known as what some would call a 'bad boy', others, a borderline dirty player. All of that aside, Finnegan currently has three interceptions, a touchdown, and a sack, setting him up for arguably his best season as a pro.


“This month’s list highlights some of the fastest and most aggressive players on the field today, which helps increase their individual brand value within their respective industries,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “This list is incredibly valuable for our advertisers looking to find athletes showcasing elite athleticism and a strong fan following.”


Finnegan is followed on the list by 49ers Tight End Vernon Davis, Vikings Wide Receiver Percy Harvin, Orioles reliever Brian Matusz, and Cowboys Wide Receiver Kevin Ogletree. The complete list and additional details can be found on the Brand Affinity website. Orioles third baseman Manny Machado was at the top of last month's list.


Brand Affinity calculates daily consumer affinity based on numerous factors including media exposure and in-game performance. They utilize those calculations to provide endorsement platforms and other experiences between consumers, athlete endorsers, and corporate sponsors. You can follow the company on Twitter @BAT



THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Rams make right move with Steven Jackson

The St. Louis Rams said last week they would void running back Steven Jackson's final year of his contract. The move was definitely surprising, after all, how many teams actually void contracts of star players? But it was shrewd, and makes perfect sense for the Rams and for Jackson.Jackson is in his ninth season with the Rams. He's already the franchises leading rusher, ahead...

Fantasy Football 2012: Should Rams WR Brandon Gibson Be on Your Radar?

.Danny Amendola’s injury has opened the door for somebody to take on extra looks for the St. Louis Rams. Amendola has more than twice as many yards with 395 as the next closest guy..That guy is Brandon Gibson and he is second on the Rams with 186 receiving yards through five games. The only other receiver with 100+ yards is Chris Givens, and he has 112 on just four catches...

Fantasy Football 2012: Should Rams WR Brandon Gibson Be on Your Radar?

.Danny Amendola’s injury has opened the door for somebody to take on extra looks for the St. Louis Rams. Amendola has more than twice as many yards with 395 as the next closest guy..That guy is Brandon Gibson and he is second on the Rams with 186 receiving yards through five games. The only other receiver with 100+ yards is Chris Givens, and he has 112 on just four catches. Clearly...

Re-evaluating the Rams' 2012 schedule

Before the season started, I had this Rams team pegged for a 5-11 season. Mild improvement, based on a stronger showing at home (check), but nothing earth-shattering. I figured it would be too soon for all the offensive pieces to come together, especially given a threadbare offensive line, and was ready for a "wait 'til next year" approach to the season. Well, here...

Rams' Fisher set to face Dolphins, who nearly hired him

It seems like ancient history, but it was only nine months ago that Jeff Fisher arrived in Miami with a hero's welcome as Dolphins owner Stephen Ross was trying to convince him to be his next head coach. There was no shortage of speculation in the ensuing couple of weeks as everyone tried to figure out which way Fisher was leaning. The most laughable talking point during those...

Lock of the Day – October 8, 2012

LOTD Recap We nailed our first CLNS Radio Lock of the Day with the St. Louis Rams (+2.5) on Thursday Night Football.  While the Rams weren’t exactly dominant, Sam Bradford hit a couple huge plays, and Kevin Kolb reverted back to what he’s been most of his career.  I hope you cashed in on our [...]

Week 5 Review - St. Louis Rams vs. Arizona Cardinals

This is one of the rare times that I can brag a little. Last week’s preview was dead on. Fans of the greatest show on turf may not have rejoiced, but, for now, this is the blueprint for success. Before we get into the review, I have a few comments. First, when I went back and watched the game recording, I was more than a little surprised how well the offensive tackles...

2012 NFL REGULAR SEASON STATS – TOP TEN INTERCEPTIONS: 1. THOMAS…

2012 NFL REGULAR SEASON STATS - TOP TEN INTERCEPTIONS: 1. THOMAS DECOUD (ATL) 4Ints│0TD│37Yds 1. TIM JENNINGS (CHI)4Ints│0TD│37Yds 3. MICHAEL BOLEY (NYG) 3Ints│0TD│74Yds 3. CORTLAND FINNEGAN (STL) 3Ints│1TD│68Yds 3. KAREEM JACKSON (HOU) 3Ints│1TD│70Yds 3. DOMINIQUE RODGERS-CROMARTIE (PHI) 3Ints│0TD│14Yds 3. MAJOR WRIGHT (CHI) 3Ints│1TD│45Yds 22 PLAYERS...
All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.