Originally written on Fox Sports Southwest  |  Last updated 1/8/13
When regular-season tickets for the Texas Rangers go on sale March 2, fans will be introduced to dynamic seating in the adult upper reserved seating areas. Dynamic seating, which is used by more than half the teams in the majors, will adjust the price higher or lower in real time based on demand and factors such as pitching matchups, team performance, opponent, weather and day of the week. Upper reserved tickets for non-premier games will start at 19 and then be determined by the factors. For the premier games, the starting price is 22. "This is really going to help us long term in pricing in the marketplace," said team chief operating officer Rick George. "What we've seen on average is the ticket prices go down about 13 per ticket, sometimes up about 3 or 3.50. It's going to allow a lot of pricing options. It will help us increase attendance." George said the dynamic pricing will only be in the upper reserved area to start the season but another seating section may be added...
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