Originally written on The Other Paper  |  Last updated 8/9/12

The London Games are using remote-controlled Mini Coopers to shuttle track and field equipment— like javelins, discuses, hammers and shots— back to the throwing area after they are hurled by the competitors.

The fleet of three miniature cars are a big hit at the Olympics and work harder than the teen aged volunteers who control them. The little cars run in four hour shifts and travel up to four miles a day carrying a single discus, hammer, shot and up to two javelins back to where they were tossed from.

But are they a violation of the IOC's ban on advertising. Corporate branding is banned from athletes uniforms or on the field of play and these BMW replicas are getting a lot of screen time.




Even if the cars don't have a logo, critics claim the bright colors and novelty of them is blatant advertising.



Similar instruments have been used before in previous Olympics but I think the problem with the Minis is that they are so cute— even in real size. Who hasn't stopped and stared at one of the little guys stuck in traffic between a couple of gas guzzling SUVs.

It's a victory for the little, little guy.

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