Found January 28, 2012 on NESN.com:
Whenever Tim Tebow helped his team to a come-from-behind victory, Twitter exploded. Each time it happened, there reportedly were more than 9,000 tweets per second about the play. During the lead-up to Super Bowl Sunday, advertisers are using that information to their advantage. The companies that pay $3.5 million for a 30-second ad slot during the big game will also make Feb. 5 the biggest social media event of the year, MSNBC reports. "This year, we're really seeing it go to a totally new level where marketers are making social networking a core part of their Super Bowl efforts," said...
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