"We need to sell more Skittles. Quick! Let's compare our candy to a contagious disease. Brilliant!"
"Comparing our product to a disease isn't gross enough, so let's have the girl pluck the candy off the boy and eat it. Brilliant! That'll have their stomachs churning."
We've seen some bizarre advertisements for Skittles in the past. We won't pretend that we've even understood half of them. However, we usually aren't grossed out like we were for their Skittlespox ad above. Skittles went and broke the number one rule in food advertising - don't make your product unappetizing.