Phil Mushnick's Don’t trust those celeb endorsements is a good read.
Not long ago, ESPN’s inhouse Pagliacci, Chris Berman, was simultaneously seen and loudly heard in commercials for Nutrisystem diet products and the latest three-cheese, deep-fried numbers down at Applebee’s. Judging from eventual appearances, he was far truer to Applebee’s.
Ex-NFL great Dan Dierdorf, as the analyst on ABC’s “Monday Night Football,”was simultaneously seen in commercials for a liquid diet product and Lay’s potato chips. Hey, a bag of chips doesn’t wash down by itself.
Joe Torre, when manager of the Yankees, wrote a book in which he claimed never to read any newspaper’s sports section during the season. Soon, he’d be heard in radio ads within Yankee games pitching a newspaper’s sports section, claiming to read it every day!
But the king of the thing is basketball great Kareem Abdul-Jabbar. In his high-minded autobiography he claimed:
1) To have never worn high top sneakers because they transfer shock from the feet to “the great nemesis of athletes, the knees.”He credited his long career to never wearing high tops.
2) He never drank alcohol, he wrote, as both a Muslim and because of his recognition of alcohol as the cause of so many of society’s problems.
Abdul-Jabbar later would appear in ads pushing Reebok high top sneakers and Coors beer.
Phil goes on to nail Larry King. Only thing missing from above is Erin Andrews and her TruRipoff -- TruBiotics.
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