With the season on the brink of destruction, and the loyalty of the fans wavering, the NHL is going to need to come up with some very creative marketing schemes to get fans back in the stands. I, along with many others, am fed up with the game of chicken that is going on in the negotiating room, and am particularly fed up with Jeremy Jacobs and his all-or-nothing tactics.
Don’t get me wrong, both sides are to blame for this mess, but it’s the owners and the league as a whole that will need to come up with ways to get back in the stands. Right now they assume we will all be back if and when the puck drops, and I pray that I am not the only one that will boycott and not spend a cent of my own money on the NHL.
Side note: I say I won’t spend a cent of my own money, but if someone wants to buy me tickets, I’ll gladly go. It’s not my money at that point. See? I can make loopholes too.
But back on point, what will it take for you to begin to trust this league again? For ...