The Saving Life Avengers - an HIV Testing Campaign
Carl Froch has joined Premiership footballers and London 2012 athletes to appear in an HIV awareness campaign launching this month in East London.
The Saving Lives Avengers will feature in posters and leaflets across The Royal London Hospital in Whitechapel to promote an innovative offering of routine HIV testing to all patients having blood tests taken in the emergency department. The campaign is a collaboration between Barts Health NHS Trust and Saving Lives, a national HIV awareness charity which enjoys the support of many sporting stars.
The Saving Lives Avengers aim to educate patients and raise awareness about the importance of HIV testing and IBF super middleweight champion Froch thinks the role is an important one: "If people like me who are in the public eye can attract attention to a topic which people might otherwise ignore, that can only be a good thing," he says.
Among the Saving Lives Ambassadors is London-born England...