Manny Pacquiao has added yet another endorsement into his growing collection which includes the likes of HP and Hennessy. Now he'll Get Crackin' with Wonderful Pistachios and their commercial television campaign, which showcases various celebrities breaking open a pistachio in a unique way related to them.
Pacquiao will be hitting a speed bag which bursts open with the pistachios inside in a 15-second television commercial. The new commercial will premiere tonight during the Monday Night Football game on ESPN, with various other times and buys already planned.
Wonderful Pistachios is a brand from Paramount Farms, based in California. The company will also sponsor the Pacquiao vs. Marquez 4 pay-per-view, bring the total corporate sponsorship of that event up to six.
Manny Pacquiao signed on for a one-year deal with the brand, and he'll get payment "in the mid six-figures". Most of the above details come from Bill King of the Sports Business Journal. Here's a piece of his article: