Originally written on Universal Takeover Sports Network  |  Last updated 10/15/13
Kansas Jayhawks freshman Andrew Wiggins is the real deal! Wiggins, a Thornhill, Ontario native, has been called the next big thing to happen to the NBA since LeBron James entered the league in 2003. Wiggins will most likely be a number one draft pick once he is eligible to declare. Like LeBron James, Andrew Wiggins is reportedly set to receive a nine-figure shoe contract before he sets foot on an NBA court. According to multiple reports, athletic shoe brand Adidas is preparing to offer Wiggins a $180 million endorsement contract as soon as he is eligible. “Everybody is excited about (Wiggins’) talent,” a source associated with Under Armour said. “From everything you see or hear, he’s the next kid coming into the NBA that’s going to demand, on talent alone, a significant amount from a brand. That type of commitment and interest for a rookie has really died down since LeBron and maybe Kevin Durant being the last one.” In the early part of 2003, LeBron James signed a seven-year, $93 million footwear and apparel contract with Nike. James, at the time, was the highest paid rookie in league history. Now, 10 years after James signed with Nike, Andrew Wiggins is expected to not only follow in James’ footsteps but to exceed him. “From what I’m hearing, (Adidas) is really high on him,” an industry source said. “I’ve heard a range for sure, from like $140 to $180 million for like 10 years. That’s a big deal for a kid coming out of school because most rookie deals are probably like four years.” “I’m hearing from people at Kansas that he’s got a $180 million offer supposedly coming from Adidas,” a source close to Wiggins’ inner circle said. “But I also heard that Nike is going to match anything. Could Adidas out muscle Nike and sign Wiggins? I doubt it. “Nike’s motivation to bring in Wiggins could be to replace Kobe because he’s on his way out,” one source said. “So I assume if they were to give Wiggins a big deal and his signature sneaker, that’s their motivation.” Nike “would never give a huge deal (like James’ or Durant’s) out again because it just doesn’t pan out financially.” But Bryant’s situation—35 years old, recovering from an Achilles tendon tear and possibly only having a couple years left in the NBA—could make Wiggins more attractive. For now, Adidas has the upper hand because they are the primary sponsor of the Kansas Jayhawks. Similar to the Derrick Rose situation in Memphis, Adidas would hope to parlay their college sponsorship of Kansas into an NBA deal with Wiggins. “It’s interesting because (Wiggins) has been a Nike guy his whole life, and then he goes to Kansas and they’re an Adidas school,” an unnamed NBA agent said. “That sends a message to Nike that it’s not a done deal yet, so now both of these companies are going to have to cut a check. Going to an Adidas school is kind of like a statement to Nike saying, ‘Hey, if you want to get me, you don’t already have me. You’ve got to cut the check and make some things happen.’” If you were Wiggins would you pick Nike or Adidas? The post Adidas eyes Andrew Wiggins. appeared first on UTSN - The Universal Takeover Sports Network.
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