Originally written on Diehardsport  |  Last updated 4/4/13
Before the start of the tournament, Adidas made “Rise To The Occasion” shirts for all of their major schools.  After Kevin Ware’s gruesome injury the Louisville players asked their coaches if they could get a shirt that was dedicated to Ware to wear prior to games.  It was initially thought that Louisville and Adidas were directly profiting off of the new “Ri5e To The Occasion” shirts, but apparently that is not true and Louisville declined royalties for the shirts. CBSSports.com also shared this: Louisville sports information contacted CBSSports.com as well, and shared the following: “According to Associate Athletic Director Brent Seebohm, UofL proactively decided to waive any traditional university licensing royalties revenue connected to the #5 graphic to be worn by the team on court. The “Ri5e to the Occasion” shirt was created as a respectful tribute to honor Kevin within NCAA trademarked apparel parameters, and allow fans to rally around the team. Because of that, Adidas is co...
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