Originally written on Larry Brown Sports  |  Last updated 11/19/14

The topic of sports apparel companies making a profit by using Divison-1 athletes to sell products has been heavily debated over the years. Under no circumstances are college athletes allowed to be paid or receive “improper benefits,” yet their jersey numbers are plastered all over merchandise that is constantly flying off the shelves. It appears Louisville sophomore Kevin Ware is no exception. Ware’s incredibly gruesome leg injury has been the talk of the nation since the Cardinals defeated Duke in the Elite 8 on Sunday evening. The team has decided to honor him with these warmup jerseys at the Final Four, and it looks like Adidas has decided to pay tribute to Ware by profiting from his injury with the T-shirt you see above. You can pre-order your very own “Ri5e to the Occasion” shirt today, which is currently selling for $24.99 on the Louisville athletic website. When contacted by Larry Brown Sports, an employee from Louisville’s online apparel shop said that there has been no indication that proceeds from the shirt are going to support medical bills or any type of charity. The employee did mention that the shirts were not created “internally” and had come directly from Adidas. Paying these young men and women would be insane, but profiting off someone’s horribly broken leg is great business. Related posts: Louisville to pay tribute to Kevin Ware with warmup jerseys at Final Four (Picture) Kevin Ware lays in hospital bed with the NCAA Midwest Regional trophy (Picture) Kevin Ware gets a new dog and names it ‘Scar’ (Picture)

1 Comment:
  • The thing is - most U of L fans don't see this as a way for the university to make money, most fans see this as a way to support our team and support Kevin Ware. And besides - here is a local U of L shop that is selling "Rise for 5" t-shirts and what they are doing with the proceeds - Fan Outfitters Louisville To all of your questions. The University of Louisville is covering all of the medical expenses. See here: http://bit.ly/10wKwRg In addition, we love our Cardinals and would never take advantage of them. A portion of the proceeds go directly to the UofL Scholarship fund, as does a majority of our licensed product. We just don't share that publicly. We hope this answers your questions.
MORE FROM YARDBARKER

Belichick: Garoppolo has better understanding of NFL

Lionel Hollins: 'Honored and blessed to coach Kevin Garnett'

Curt Schilling gives Johnny Manziel advice on Twitter

The last time the Lions won in Green Bay

Carmelo Anthony: The Knicks are dying

Andre Johnson willing to take pay cut with Texans?

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Mets star David Wright reaches out to sons of slain NYPD officer

Panthers coach replaces break-in victims’ Christmas presents

Bruce Arians benches Logan Thomas on Christmas Day

Richard Sherman: Marshawn Lynch having MVP season

Curt Schilling tweeted advice to Johnny Manziel

Aaron Rodgers buys TVs for Packers teammates

Five things the world learned about the NBA on Christmas

What if Bear Bryant coached in the NFL?

The year’s 10 most notable sports media stories

'Roberto' Gronkowski wishes Pats fans Feliz Navidad

Are the Seahawks back on track?

WATCH: LeBron gets standing ovation from Heat fans in return

15 defunct bowls that leave the holidays feeling empty

Should the NFL's playoff seeding system change?

WATCH: Kenny Smith pushes Shaq into a Christmas tree

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Is the NFL playoff system heading south?

WATCH: Quincy Acy ejected for throwing punch at John Wall

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Five things learned about NBA on X-Mas

What if Bear Bryant coached in the NFL?

Carmelo Anthony: The Knicks are dying

The last time the Lions won in Green Bay

Year's most notable sports media stories

'Roberto Gronkowski wishes fans Feliz Navidad

Are the Seahawks back on track?

Wright reaches out to slain officer's sons

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Dan Le Batard sums up Miami's relationship with LeBron

Is the NFL playoff system heading south?

WATCH: Announcer botches call

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.