Originally written on Larry Brown Sports  |  Last updated 4/3/13

The topic of sports apparel companies making a profit by using Divison-1 athletes to sell products has been heavily debated over the years. Under no circumstances are college athletes allowed to be paid or receive “improper benefits,” yet their jersey numbers are plastered all over merchandise that is constantly flying off the shelves. It appears Louisville sophomore Kevin Ware is no exception. Ware’s incredibly gruesome leg injury has been the talk of the nation since the Cardinals defeated Duke in the Elite 8 on Sunday evening. The team has decided to honor him with these warmup jerseys at the Final Four, and it looks like Adidas has decided to pay tribute to Ware by profiting from his injury with the T-shirt you see above. You can pre-order your very own “Ri5e to the Occasion” shirt today, which is currently selling for $24.99 on the Louisville athletic website. When contacted by Larry Brown Sports, an employee from Louisville’s online apparel shop said that there has been no indication that proceeds from the shirt are going to support medical bills or any type of charity. The employee did mention that the shirts were not created “internally” and had come directly from Adidas. Paying these young men and women would be insane, but profiting off someone’s horribly broken leg is great business. Related posts: Louisville to pay tribute to Kevin Ware with warmup jerseys at Final Four (Picture) Kevin Ware lays in hospital bed with the NCAA Midwest Regional trophy (Picture) Kevin Ware gets a new dog and names it ‘Scar’ (Picture)

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1 Comment:
  • The thing is - most U of L fans don't see this as a way for the university to make money, most fans see this as a way to support our team and support Kevin Ware. And besides - here is a local U of L shop that is selling "Rise for 5" t-shirts and what they are doing with the proceeds - Fan Outfitters Louisville To all of your questions. The University of Louisville is covering all of the medical expenses. See here: http://bit.ly/10wKwRg In addition, we love our Cardinals and would never take advantage of them. A portion of the proceeds go directly to the UofL Scholarship fund, as does a majority of our licensed product. We just don't share that publicly. We hope this answers your questions.
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