go to MSN.com
Found April 03, 2013 on Larry Brown Sports:

Via Larry Brown Sports:

The topic of sports apparel companies making a profit by using Divison-1 athletes to sell products has been heavily debated over the years. Under no circumstances are college athletes allowed to be paid or receive “improper benefits,” yet their jersey numbers are plastered all over merchandise that is constantly flying off the shelves. It appears Louisville sophomore Kevin Ware is no exception.

Ware’s incredibly gruesome leg injury has been the talk of the nation since the Cardinals defeated Duke in the Elite 8 on Sunday evening. The team has decided to honor him with these warmup jerseys at the Final Four, and it looks like Adidas has decided to pay tribute to Ware by profiting from his injury with the T-shirt you see above. You can pre-order your very own “Ri5e to the Occasion” shirt today, which is currently selling for $24.99 on the Louisville athletic website.

When contacted by Larry Brown Sports, an employee from Louisville’s online apparel shop said that there has been no indication that proceeds from the shirt are going to support medical bills or any type of charity. The employee did mention that the shirts were not created “internally” and had come directly from Adidas.

Paying these young men and women would be insane, but profiting off someone’s horribly broken leg is great business.

1 Comment:
  • The thing is - most U of L fans don't see this as a way for the university to make money, most fans see this as a way to support our team and support Kevin Ware. And besides - here is a local U of L shop that is selling "Rise for 5" t-shirts and what they are doing with the proceeds - Fan Outfitters Louisville To all of your questions. The University of Louisville is covering all of the medical expenses. See here: http://bit.ly/10wKwRg In addition, we love our Cardinals and would never take advantage of them. A portion of the proceeds go directly to the UofL Scholarship fund, as does a majority of our licensed product. We just don't share that publicly. We hope this answers your questions.
THE BACKYARD
RELATED ARTICLES

Amar’e Stoudemire donates 1,000 Kevin Ware head signs to Louisville (photo)

When Kevin Ware watches his teammates on the Louisville Cardinals take the court in the above warm-ups at the Georgia Dome on Saturday for the team’s Final Four match-up with the Wichita State Shockers, at least 1,000 faces that look eerily familiar will be staring right back at him from the stands. In fact, not only will those faces be familiar, they will be his face. On signs...

Kevin Ware, Louisville Teammates Featured on Inspirational Sports Illustrated Cover (Photo)

For all the horror that accompanied Kevin Ware‘s gruesome leg injury on Sunday, plenty of inspiration has come as well. Ware was assuring his teammates he was fine and telling them to go on and win just moments after he was hurt Sunday. His teammates, while initially shook up, pulled themselves together enough to finish out the game in dominating fashion. An injury that will go...

Louisville’s “Ri5e To The Occasion” Kevin Ware Shirts Causing Controversy

By now, you’ve all seen (or heard about, if you’re squeamish) Kevin Ware’s devastating leg injury suffered this past Sunday during Louisville’s Elite Eight matchup against Duke. The Cardinals, with heavy hearts, were able to finish off the Blue Devils in the second half and reach their second consecutive Final Four. Certainly, using Ware’s injury as a rallying cry is a...

CC video of the day: Kevin Ware opens up on gruesome injury

It was one of the most horrific injuries in sports when Louisville's Kevin Ware's broke his leg when his right leg buckled and snapped as he was contesting a shot during the Midwest Regional final against Duke on Sunday. His teammates, coach Pitino and fans across the globe showed tremendous support for Ware after the injury and after successful surgery, he is back on...

Despite Reports, Louisville Will Not Make Money From Kevin Ware Tee-Shirts

Surprisingly, commemorative 2013 Final Four tee-shirts haven’t been the most popular item for Louisville fans this week. Instead it is the Kevin Ware apparel that has taken the city by storm. Smack Apparel and Adidas have both printed tee-shirts to sell in dedication for Kevin Ware’s injury. This is the “Win it for Ware” tee-shirt from Smack Apparel. Smack Apparel will reportedly...

Louisville Cardinals to wear warm-ups paying tribute to Kevin Ware (photo)

On Wednesday morning, Louisville Cardinals head coach Rick Pitino announced that the team will wear the below warm-ups before its Final Four match-up with Wichita State this weekend to honor their fallen comrade, Kevin Ware. Above is the new Twitter avatar that Kevin Ware recently uploaded to show support for his teammates as they embark on their journey to a National Championship...

Ware injury stealing NCAA spotlight

We have a new biggest name in college basketball. He's the star of this NCAA tournament. Everyone in the country is talking about him. Thirty years after North Carolina State's Lorenzo Charles forever etched his name in college basketball lore with the dunk heard 'round the world, Louisville's Kevin Ware did the same with the (leg) break heard 'round the world...

Case for paying college athletes: Adidas profiting off Kevin Ware’s injury

Louisville announced that it will sell a shirt as a “respectful tribute” to Kevin Ware and his awesomely gross injury from their Elite Eight game against Duke. Does anyone else think that it’s a little messed up for someone to try to profit off of someone snapping their leg in half on national television? The University did, because they they are waiving the licensing fee that...

Amar’e Stoudemire Donates 1,000 Kevin Ware Heads For Final Four

Kevin Ware will be well represented in the stands when his Louisville Cardinals take on Wichita State in the Final Four Saturday night in Atlanta. Amar’e Stoudemire and his foundation have donated 1,000 Kevin Ware heads for fans to hoist in support of the Cards. According to Darren Rovell, ESPN: After Ware fractured his leg in Sunday night’s game against Duke, and the team started...

Kevin Ware does Top 10 list on Letterman and it was no Stupid Human Trick (video)

Continuing to be the face and most compelling story of the 2013 NCAA Men’s Basketball Tournament, Louisville Cardinals guard Kevin Ware hit the big time on Thursday night by delivering the Top 10 list on the “Late Show with David Letterman.” Displaying a wonderful sense of humor about the entire traumatic incident that left the young man writhing on the floor in agony after...

Morning Buzz & Crossword Puzz: 4/3/2013

Scar This morning’s top five stories from across the web: 1. Mike Rice has been fired from Rutgers after the horrible video released yesterday. 2. Geno Smith is not happy with a report about his abilities. 3. Kevin Ware will travel with Louisville to Atlanta. 4. The Louisville women’s team will be joining the men in the Final Four. 5. Kevin Ware has a new dog named “Scar...

Kevin Ware: 'I'll be fine'

Louisville guard Kevin Ware, who suffered a horrific leg injury in the Cardinals' Elite Eight win over the Duke Blue Devils, wants everyone to know that he will be "fine." "Hopefully I'll be back in time to watch practice,"

Tim Henderson "more than ready" for Cards

University of Louisville basketball coach Rick Pitino has said several times this season that he’s not afraid to use any player on his bench. With the injury to Kevin Ware, Pitino will likely have to turn to walk-on Tim Henderson. Cardinal Authority has a quick update on Henderson and his abilities.
Cardinals News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

RUMORS & GOSSIP

Mike Pettine: Browns won't cut Josh Gordon despite issues

With the pending playing status of Cleveland Browns wide receiver Josh Gordon up in the air, head coach Mike Pettine says the team has no plans to cut the troubled receiver. Speaking with the Akron Beacon-Journal Pettine had plenty to say about Gordon, insisting that the team will stand behind Gordon as he faces a year-long ban. […]
Via Full Scale Sports
5 hours ago

LSU freshman suffers gruesome injury in team weight room

Twitter/Lealaimatafao We’ve got some unfortunate news tonight out of LSU. Freshman defensive tackle Trey Lealaimatafao suffered a gruesome arm injury after punching a window in the team’s weight room after he was reportedly upset about a disagreement with his girlfriend. It was originally reported by NOLA.com that Lealaimatafao might have to have his arm amputated – thankfully...
Via College Spun
9 hours ago

WATCH: CM Punk says he's 'never, ever' going back to WWE

Via YouTube If you watched Monday’s episode of Raw, you’ll know that Paul Heyman’s Plan C for the WWE World Heavyweight Championship match at SummerSlam was … not CM Punk. I mean, nobody thought it would be, but in the back of our heads, wrestling fans are still doing that maybe now’s the time Punk comes back thing. Any and every excuse. That is never, ever going to...
Via With Leather
6 hours ago

Favre says he's not afraid of being booed at Lambeau

It had been rumored that former Green Bay Packers QB Brett Favre was staying away from Lambeau Field for fear of being booed by his old fans. Favre’s exit from Green Bay was less than memorable. He was eventually shunned by his team for the younger Aaron Rodgers and eventually ended up playing for their arch rivals Minnesota Vikings. The news of Favre’s fear came from his long...
Via BlackSportsOnline
11 hours ago

Source: Giants interested in Red Sox' Jake Peavy

The San Francisco Giants lost starting pitcher Matt Cain to the 15-day disabled list earlier today due to right elbow inflammation. Before they placed him on the DL, the Giants were already on the lookout for another starting pitcher.As I reported late last week on Twitter, the Giants are interested in acquiring Jake Peavy from the Boston Red Sox, a league source said.#452071106...
Via Sports Rumor Alert
9 hours ago

Police: Eagles' Keelan Johnson shoved cop into a tree

Police arrested Philadelphia Eagles safety Keelan Johnson after he allegedly shoved an officer into a tree outside a Tempe, Ariz., bar. A probable cause statement said Johnson “violently pushed” an officer in the chest, causing him to strike his head against a tree,” according to Philly.com. Police say the officer tried to prevent Johnson from interfering with an investigation...
Via IMAGE CPR SPORTS
7 hours ago

Lakers great Michael Cooper diagnosed with cancer

Marc Gasol’s 2013 Defensive Player of the Year award has been hailed as a breakthrough for advanced ways of thinking about basketball. Gasol averaged just 7.8 rebounds, 1.7 blocks and 1.0 steals per game that season – hardly the typical per-game defensive numbers that catch the eye of award voters. But Gasol impressed so much through his subtle contributions, he won the award...
Via Pro Sports Daily
10 hours ago

Celtics take flyer on former #2 overall pick Evan Turner

Celtics finishing deal for FA Evan Turner, sources tell Herald. He will get a portion of their mid-level exception. — Steve Bulpett (@SteveBHoop) July 21, 2014 Well, I’ll be damned. A week ago when Jeff Goodman first reported the Celtics interest in Turner, I didn’t think there was room on the roster for another wing. While we await specifics on Turner’s salary, we know the...
Via Red's Army
12 hours ago

It’s time for the Royals to trade James Shields

On June 17th, the Royals took sole possession of first place in the American League Central, as they stood a half game up on Detroit in the division race. Since that date, the Royals have gone 10-17, while the Tigers have gone 18-10, and Kansas City now finds themselves in third place, seven games behind […]
Via Fangraphs
16 hours ago

Former LSU QB allegedly sucker punched by Alabama fan

Zach Mettenberger is no longer the starting quarterback at LSU, but that does not mean he is free from the psychotic nature with which some SEC fans worship their football teams. Over the weekend, Mettenberger was reportedly sucker punched by an Alabama fan at a bar in Nashville. Steve Ford, the owner of Losers Most […]
Via Larry Brown Sports
13 hours ago
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.