Originally written on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Junior Seau family says Hall of Fame went back on its word

Kobe will probably see time at power forward next year

Angels acquire Shane Victorino from the Boston Red Sox

Clemson's Swinney wants Notre Dame in a conference

Mike Pettine not ruling out Manziel as Browns starter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

David Price won't rule out Red Sox despite testy past

Bullying victim Jonathan Martin retiring from NFL

Why Jay Gruden may lose job if he can’t fix Robert Griffin III

Report: T.Y. Hilton wants similar contract to Dez Bryant

Norv Turner sees Teddy Bridgewater as top-five NFL QB

Report: Brady, NFL could be making 'earnest effort' to settle

Nik Stauskas trolls Thad Matta

Will Smith fires back at former teammate Junior Galette

Sammy Watkins: It's a "problem" if Bills don't win AFC East

The most important quarterback in the game?

Boston Mayor Walsh refusing to sign Olympic host contract

Chris Johnson accused of smashing up Rolls-Royce rental

Astros’ playoff push prompts rescheduling of Taylor Swift

Answering the AFC East's biggest questions in 2015

Dez Bryant in 'financial distress' before signing new deal

College football's top 10 coaches on the hot seat for 2015

Was Gregg Popovich close to retiring last year?

Projecting the prospects in the Johnny Cueto trade

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Seau family: HOF broke their word

Kobe to see time at power forward next year

Mike Pettine not ruling out Manziel

Galette appears to unload on Payton

Dez Bryant in 'financial distress' before signing new deal

Top 10 CFB coaches on the hot seat

Was Popovich close to retiring last year?

Kyle Busch continues historic run with Brickyard win

WATCH: Mike Trout HR lands in 'Trout Net'

With Cueto dealt, what's the market for other pitchers?

Report: Vlade Divac is against analytics

Pedro apologizes to Babe Ruth

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker