Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

This article first appeared on NESN.com and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Vlade Divac indicates DeMarcus Cousins’ agents killed other deal

Report: Julius Thomas traded to Dolphins

Joe Mixon likely to go undrafted in April?

Belichick officially updates boat’s name to ‘VII Rings’

Canseco warns humanity about robot takeover in Twitter rant

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Rick Ankiel drank vodka before pitching in 2000 NLDS

Kings throw shade at Cousins in press release announcing trade

Report: Jets tampered with Revis through private phones, secret meetings

Calipari shoots down talk of him leaving Kentucky for Pelicans

Report: Carmelo prefers trade to Clippers or Lakers

Report: Kings blowing up roster, putting Darren Collison, Ben McLemore on block

The 'Did the Kings just make the Pelicans into a super team?' quiz

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams and players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Too much to Process: Can Simmons match the Embiid hype?

There will never be another Dirk Nowitzki

Baseball movies you can stream now to hold you over until Opening Day

Is the NBA All-Star Game worth saving?

Movies you can stream now to get your football fix

The Rewind: Michael Jordan's last All-Star Game

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'Did the Kings just make the Pelicans into a super team?' quiz

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams, players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher with 200 or more wins since 1961

Baseball movies you can stream now to hold you over until Opening Day

There will never be another Dirk Nowitzki

Movies you can stream now to get your football fix

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker