Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

MORE FROM YARDBARKER:
Best athlete by state all time
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Leo Komarov crushes Johnny Gaudreau

Zaza Pachulia smacks Luke Babbitt in the face

Westbrook laughs at question about having to contain Gobert

Report: Jackson told Carmelo he doesn't share Rosen's opinion

Manziel disappears from Twitter after giving advice to Trump

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Jeremy Lin re-aggravates hamstring, out another three to five weeks

Report: Browns could join 49ers in pursuit of Cousins

Hull City's Ryan Mason recovering from skull fracture

Isaiah Thomas: ‘I feel like I’m the best player in the world’

Falcons GM ignored Belichick's bad advice on Julio Jones

Watson declined Browns' request to play in Senior Bowl

The best-looking Super Bowls and fan fashions over the years

The week in NFL news as explained by Outkast

Best of Yardbarker: Roger Goodell does what we all expected him to do

Eat, Drink, Watch for Jan. 20-22, 2017: Dips, rye, football and Death Race 2050

Box Score 1/20: 37 years ago today, Carter said no to Moscow

NFC & AFC Championship preview: We love scoring

Roger Goodell is a coward, but then we knew that

TailGreater: Picking the conference champions by their signature cocktails

The 10 best sports docs available for streaming

Ranking the top three conferences in college basketball

Eight bold predictions for second half of NBA season

Box Score 1/19: Happy anniversary to the 'Tuck Rule' game

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The week in NFL news as explained by Outkast

QUIZ: Name every prominent quarterback in the history of the New England Patriots

Best of Yardbarker: Roger Goodell does what we all expected him to do

Eat, Drink, Watch for Jan. 20-22, 2017: Dips, rye, football and Death Race 2050

QUIZ: Name the owners of these 50 famous NFL nicknames

NFC & AFC Championship preview: We love scoring

Roger Goodell is a coward, but then we knew that

The 10 best sports docs available for streaming

TailGreater: Picking the conference champions by their signature cocktails

The 'What's a Romo worth these days anyway?' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker