Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

TEAMS:
MORE FROM YARDBARKER

Team USA’s Jim Johannson passes away at 53

Tom Brady, Jalen Ramsey exchange words before kickoff

Tom Brady not wearing glove, tells cameraman to ‘get the f— out of the way’

Changing the NFL's Rooney Rule won't affect the change we need

Report: Brady has sprained thumb, needed 10-plus stitches

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Minnesota fans desecrate Philly's 'Rocky' statue with Vikings gear

Report: Giants GM wants Eli Manning to remain starting QB in 2018

Robert Kraft: Tom Brady’s hand injury less ‘severe’ than it could have been

Report: Del Rio 'leading candidate' to become Giants DC

Congressman wants Diddy to buy the Jets

Report: Todd Haley in 'serious talks' with Browns to become offensive coordinator

Behind the scenes: History of the Super Bowl in pictures

Sports & Politics Intersect: Nassar's victims put USA Gymnastics, MSU on trial

The 'One of these things is not like the other' quiz

Top 25 times franchise players have changed scenes in MLB

The best college hoops games to watch down the stretch

NHL Weekender: Kings, Leafs heading in the wrong direction

NFL Championship Weekend Predictions: History will be made in the NFC

Devin Booker is expanding his game beyond getting buckets

Greatest NFL Conference Championship moments ever

Top 10 X-factors for Conference Championship Games

Case Keenum deserves better than the also-ran description

Best performances in the history of NFL Conference Championship games

Golden Knights News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Behind the scenes: History of the Super Bowl in pictures

Sports & Politics Intersect: Nassar's victims put USA Gymnastics, MSU on trial

Top 25 times franchise players have changed scenes in MLB

The 'One of these things is not like the other' quiz

The best college hoops games to watch down the stretch

NHL Weekender: Kings, Leafs heading in the wrong direction

The 'Baby I'm a (All-)Star' quiz

Devin Booker is expanding his game beyond getting buckets

Ranking baseball's GMs entering the 2018 season

NFL Referee Hotline Bling: The Saints miss an important long-distance call

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker