Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

Ios_download En_app_rgb_wo_45

Antonio Gates feels ‘rebooted’ after serving suspension

Chip Kelly: ‘There’s not a bunch of O-linemen on the street’

Rosevelt Colvin: Belichick had Patriots practice batting balls

Urban Meyer considering using J.T. Barrett in the red zone

Report: Giants 'hopeful' Pierre-Paul can return for final month

Report: Bills hosting Trent Richardson for workout


Report: ‘Weekend-long bender’ prompted CC Sabathia’s rehab

Knicks coach: Porzingis is part-Dirk Nowitzki, part-Pau Gasol

Michael Bennett dislikes Stafford because of JFK assassination

Tedy Bruschi: Always Feels Good To Beat Cowboys

Kentucky and Duke set for 1st meeting since 2012

Michael Bennett calls out Seahawks owner to pay Kam Chancellor

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Stephen Curry celebrates three with bench before it goes in

What should be done with Kaepernick?

10 rookies who could be playoff heroes

X-factors to watch in Wild Card games

Texas Rangers ups their concessions game for the postseason

College playoff: Five teams that hurt themselves

College playoff: Five teams that helped themselves

Could this be the Carolina Panthers season?

Michael Irvin: Cowboys have no chance against Patriots Sunday

Melo on requesting a trade: 'Hell no'

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker