Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

Ios_download En_app_rgb_wo_45

Adam Schefter: Richard Sherman blocked me on Twitter

Martellus Bennett compared Jay Cutler to Jesus

Jimmy Johnson thinks 49ers need to move on from Colin Kaepernick

Pat Murphy won't be back as Padres manager next year

Brian Cushing's wife gets upset with Houston talk show host

Marshawn Lynch won't play against Lions on MNF


DeMarco Murray unhappy with role in Eagles' offense

Big 12 admits officiating error in Oklah St-K State game

George Karl apologized to DeMarcus Cousins for trade comment

Jason Whitlock, ESPN part ways again

Devonta Freeman is scoring touchdowns at a historic rate

Joe Philbin not worried about being fired

Eight notable NFL Week 4 winners and losers

Professor moves student’s exam to accommodate Cubs playoff game

WATCH: Adrian Peterson torches Broncos for marathon touchdown

Don Orsillo gives moving farewell to Red Sox fans on NESN

WATCH: Ichiro Suzuki takes the mound for the Marlins

Clay Matthews taunts Kaepernick with Russell Wilson line

Jay Feely shares thoughts on why NFL kickers are struggling

Female reporters blocked from entering NFL locker room

Pierre Garcon makes awesome game-winning TD catch

WATCH: Mario Williams obliterates Rashad Jennings

WATCH: Ed Dickson scores TD on crazy fumble recovery

WATCH: Nelson Agholor makes incredible one-handed catch

London PR guy has hilarious reaction to angry Suh

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Eight notable NFL Week 4 winners and losers

Jimmy Johnson: Move on from Kaepernick

WATCH: Ichiro Suzuki pitches for the Marlins

Philbin not worried about job status

London PR guy trolls Suh

10 takeaways from Week 5 of the college football season

Rick Pitino and the shadows that never leave

Chad Johnson ... Steelers kicker?

Flacco deserves more from the Ravens

Time for Neymar's Barcelona

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker