Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

This article first appeared on NESN.com and was syndicated with permission.

TEAMS:
MORE FROM YARDBARKER

Top takeaways from Sunday's Week 14 action

Jack Morris, Alan Trammell voted into Baseball Hall Of Fame

Dirk Koetter responds to report that he has not supported Jameis Winston

Derek Carr takes full blame for weak Raiders performance

DeMarcus Lawrence blasts referees after Cowboys win

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Cardinals, Luke Gregerson reportedly agreed to two-year deal

LeSean McCoy wins game with dash through snow in OT

Seahawks' Malik McDowell arrested for disorderly conduct

LaVar Ball draws massive crowd at BBB pop-up shop in NYC

Cubs reportedly agree to two-year deal with Brandon Morrow

WATCH: Adam Vinatieri nails clutch FG after refs screw Colts on 2-point try

Sports & Politics Intersect: When Olympic gold corrupts

The 'And the winner is...' quiz

NHL Weekender: Caps gain ground, Kings ready to rule?

The naughty and nice athletes list for 2017

Dissecting the road to the NFL postseason

The 'What's old is new again (but also still old)' quiz

The NFC playoffs will be loaded from top to bottom

NFL Week 14 predictions

Is this when Zach Werenski and the Blue Jackets really get their season going?

Joel Embiid and displacing fundamental truths

Eight NFL teams in desperation mode heading into Week 14

The 'More power to you (for the right price)' quiz

Golden Knights News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

NFL Week 14 injury report

Sports & Politics Intersect: When Olympic gold corrupts

The best games of 2017

The naughty and nice athletes list for 2017

The 'And the winner is...' quiz

NHL Weekender: Caps gain ground, Kings ready to rule?

Dissecting the road to the NFL postseason

The 'What's old is new again (but also still old)' quiz

The NFC playoffs will be loaded from top to bottom

NFL Week 14 predictions

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker