Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

Ios_download En_app_rgb_wo_45

Maryland players call Ohio State players ‘spoiled, entitled and not No. 1’

WATCH: Ole Miss WR Laquon Treadwell makes aburd one-handed TD catch

Ivo Karlovic loses but breaks another tennis record

Utah paying tribute to past with throwback jerseys

WATCH: Western Kentucky scores on throw by WR

WATCH: 400-pound Baylor TE makes defender miss for TD


WATCH: Braxton Miller triple-jukes Maryland defender

UCLA punter suspended indefinitely arrest in rape case

Oregon walk-on QB Taylor Alie reportedly to start vs. WSU

FSU fan posts 'missing' signs for Miami's football program

Greg Hardy stars in rap video, fires back at critics

Report: Chip Kelly in danger of losing Eagles locker room

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Dwight Howard, image & Houston's title chances

10 unheralded NFL players who will impact Week 5

Five potential upsets in NFL Week 5

Why the Carolina Panthers are the NFL's next super power

NHL Department of Player Safety inconsistent in disciplining players?

Explaining the silence on Thabo Sefolosha’s police brutality trial

Six biggest matchups in Week 6 of CFB

Joe Maddon's defensive calculus

Sepp Blatter appeals FIFA suspension

Looking at four NHL goaltenders who debuted for new teams

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker