Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

This article first appeared on NESN.com and was syndicated with permission.

MORE FROM YARDBARKER

Report: Andrew Luck was throwing 30-yard finesse passes

Report: Browns veterans feel Brock Osweiler has earned starting job

Clayton Kershaw to make first career AAA start on Saturday

Report: Leonard Fournette remains sidelined with foot injury

Beckham stared straight at eclipse, can still see his 'haters'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

LeBron downplays Griffin's comments about him going to NY

Broncos coach calls Siemian 'permanent' starting QB

Report: MLB threatened to fine umps over protest wristbands

Mark Davis: Raiders have won fight for Los Angeles

Mayweather reportedly furious Bieber is distancing himself

Trainer blasts Antonio Brown after parting ways with WR

The 'Anquan Boldin calls it a career' quiz

Getaway Day: The playing field is leveling off as the wild-card chase takes shape

Sports & Politics Intersect: Echoes of Charlottesville ripple across the sports world

Best of Yardbarker: NFL goes in on Ezekiel Elliott, NFLPA

BIG3 Playoff Preview: Can anyone stop Trilogy?

The 'Bye bye to the Beast Incarnate?' quiz

Why the SEC is not the best football conference anymore

Box Score 8/18: Reds and Cubs claw through a 23-run game

The 'M! E! S! S! Mess! Mess! Mess!' quiz

Three Up, Three Down: Giancarlo Stanton won't stop hitting homers

NFL shifts blame for Zeke suspension to police and NFLPA

Box Score 8/17: Interleague games bring the fireworks

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

The 'Anquan Boldin calls it a career' quiz

Getaway Day: The playing field is leveling off as the wild-card chase takes shape

Sports & Politics Intersect: Echoes of Charlottesville ripple across the sports world

BIG3 Playoff Preview: Can anyone stop Trilogy?

The 'Bye bye to the Beast Incarnate?' quiz

Why the SEC is not the best football conference anymore

The 'M! E! S! S! Mess! Mess! Mess!' quiz

Three Up, Three Down: Giancarlo Stanton won't stop hitting homers

NFL shifts blame for Zeke suspension to police and NFLPA

The 'Forget Calvin, bring back Jerry' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker