Originally posted on NESN.com  |  Last updated 6/25/13

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

Ios_download En_app_rgb_wo_45

Ohio State plans to end Mirror Lake jump tradition after death

WATCH: Jason Kidd ejected for swiping ball out of ref's hands

Brad Stevens: Celtics had 'real conversations' after loss to Hawks

Les Miles unsure about his future at LSU

Saban will not rule out Kenyan Drake for Iron Bowl

Andre Drummond responds to Khris Middleton saying he doesn’t like contact


Lacking Jazz: Why Utah’s offense has struggled this season

Magic to bench Victor Oladipo, start Channing Frye

10 unheralded NFL players set to make a major impact in Week 12

Top 10 matchups for Week 12 of the NFL season

Tyrann Mathieu says Blaine Gabbert has a ‘better grip on what’s going on’

NCAA frees Kansas blue chipper Cheick Diallo

WATCH: Marcus Foligno flips Carter Hutton

Blaine Gabbert was only person at his press conference

Report: Alabama DC Kirby Smart a front-runner for South Carolina job

Kristaps Porzingis really wants to meet Turtle from ‘Entourage’

Top storyline for each Week 12 NFL game

WATCH: Ref injures Yakupov's leg by pulling him down

Ryan Fitzpatrick shaves beard to ‘switch up the mojo’

Bedlam is bigger than ever, but which team will be better than ever?

5 outrageous predictions for Week 12 of the NFL season

How the Detroit Lions became the face of football on Thanksgiving Day

The 10 most disappointed fan bases of the 2015 college football season

Jimmy Butler wants Mason Plumlee to pay his $2,500 fine

Jose Bautista's bat flip inspires a holiday sweater

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Top storyline for each Week 12 NFL game

Top 10 matchups for Week 12 of the NFL season

The 10 most disappointed fan bases of the 2015 CFB season

Gronk: Takes mental toughness not to overeat on Thanksgiving

Blue Jays fans create website in effort to keep David Price

The five most overrated teams in the Week 13 coaches' poll

10 storylines for Week 13 of the college football season

Ranking the 10 best games of 2015 college football rivalry week

Examining the Mavericks' hot start

Johnny Bench(ed): Manziel demoted to third string

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker