Kentucky and Louisville have always been fierce rivals. Both schools are located in the same state and the fan bases pretty much hate each other. The teams played each other in The Final Four this year in basketball which was a game that no one would forget. Kentucky ended up winning that game and them the NCAA basketball title.
Charlie Strong, the head coach of Louisville, is trying to get his team motivated for their annual football matchup this year in an interesting way. Strong had Kentucky logos placed in all of the Louisville bathrooms. This tactic is not new. Urban Meyer did this at Florida and at Utah to his rival schools. It looks like Charlie Strong took a page out of his playbook and followed suit.
HT Big East Coast Bias