Found August 28, 2013 on College Spun:
TEAMS:
Tennessee football is ready for the season to get going, and it is sporting an entirely new look in 2013. The Vols have a new coach, new uniforms, and now, a fancy new billboard marking their territory. This interesting signage went up on Interstate 40 today: Yeah, that’s a giant creepy hand reaching up to touch the billboard. The billboard pays tribute to a sign that hangs above the Neyland Stadium locker room door that reads “I will give my all for Tennessee today!” — it is a tradition that the players touch it on their way out to the field. It’s a pretty cool tribute, but the giant hand is still kind of scary. [LostLettermen]
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